Top 5 Tips for Navigating Pride PR Respectfully and Effectively

By Makenzi Jordan Rodriguez Although Pride Month is celebrated in June, it should be incorporated into an organization’s values year-round. Every organization should strive to celebrate and embrace diversity, inclusivity, and equality and show support for LGBTQ+ colleagues throughout the year. Pride Month offers many opportunities to demonstrate allyship and authentic support. Here are five tips to help your organization…
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Green Claims Directive: Re-Establishing Trust In Sustainability Communication

This week, we’re sharing insights from our Public Relations Global Network Partner, Martin Lucander, Aspekta AB, on the EU’s new Green Claims Directive. This legislation is designed to tackle corporate greenwashing by implementing strict regulations on sustainability claims in order to restore consumer confidence and promote fair competition. For the original blog, please visit here. With the passing of the Green Claims Directive,…
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PRGN Hong Kong Meeting 2024: Why meeting in person is still important

By Brianne Miller Here at Landis, we’re lucky enough to be part of Public Relations Global Network. This is an association of 50+ agencies around the world that are all independently owned and operated – and experts in their region. That means that I can call my colleague Judy Kuramata at Integrate Communications in Tokyo to ask if she has…
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Denmark – A Business-Friendly Frontrunner In Technology, Green Energy And Life Sciences

This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market. For the original blog post, please visit here. Business Environment in Denmark Denmark has…
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5 TIPS FOR A SUCCESSFUL B2B TECH CAMPAIGN

By Brianne Miller B2B tech PR campaigns are special – no really! Full of acronyms and information that changes at the speed of bytes, the tech world commands a special amount of care and preparation before any outbound PR campaign. Here are a few tips: Don’t waste the media’s time – have NEWS. Just because you think that minor change…
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How to Write a Competitive Media Analysis

In life, it’s usually not a great idea to compare yourself to others…but in communications? Invaluable… A competitive media analysis helps your agency’s team and your clients understand, compare and leverage competitors’ messaging and communications tactics. It is valuable input for drafting your clients’ key messages and developing an effective public relations plan. The analysis may also help you develop…
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Top Trade Websites for PR Professionals in 2024

The PR industry moves at lightning speed and it’s important to keep up on trends, tactics and best practices to provide the best client service. Here’s a look at a few go-to sites for those working in Public Relations: O’Dwyer’s is the grande dame of PR trade sites. Started as a newsletter in 1968, it’s grown to include news of agency…
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Helsinki, Finland – Growth Path Ahead

Finland is consistently ranked as the happiest country in the world, and trust is an essential aspect of Finnish society, making it a safe and stable environment for investment. According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat, writes about the business environment in…
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ESG Sustainability Awards Offer Important Guidance For Companies And Stakeholders

Note: This is a reposted blog by our Public Relations Global Network Partner, Michael Diegelmann, cometis AG. For the original blog, please visit here. Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. Meet the Integrity Star Award which presents a completely new approach and objectively evaluates companies against 4,000 criteria in their published sustainability reports….
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Handshake Etiquette: Make a Lasting Impression

By Makenzi Jordan Rodriguez  “A good handshake should never be remembered, but a bad handshake can live in your mind f-o-r-e-v-e-r.” There’s that old saying, “you never get another chance to make a first impression.” So, if a handshake is part of that, how do you win that first encounter? Here are 5 ways your handshake can communicate effectively: A…
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