Promoting a company or brand via trade shows doesn’t mean just showing up – or setting up interviews at the booth. LCI understands that in order to have a successful PR campaign surrounding a trade show, you need to create news: maybe it’s unveiling a new product, or perhaps it’s getting your company spokesperson to deliver a keynote speech – or maybe it’s enticing the media to a cool behind-the-scenes cocktail party where they’ll have private access to something exclusive just for them.
LCI sits down with clients at the beginning of a relationship to determine the business goals for each trade show appearance and how our communications program can support those goals. Yes, we’ve been to CES, KBIS, SXSW and more – but we’ll create something new and different just for you. Our case studies (below) demonstrate what LCI can do for your business.