Key Takeaways
- Technology public relations (technology PR) helps tech companies gain media coverage, build thought leadership, and explain complex innovations to broader audiences.
- Landis Communications provides tech PR strategy for B2B technology, consumer tech, autonomous mobility, and healthcare technology organizations.
- Services include earned media relations, executive thought leadership, content strategy, and regulatory-aware communications planning.
- Tech PR supports goals such as product launches, market education, investor awareness, and reputation positioning in competitive innovation sectors.
Innovation is what keeps our world moving forward. At Landis Communications Inc. (LCI), we recognize the importance of marketing and promoting new and innovative technologies, both business to business (B2B) and business to consumer (B2C). Based in San Francisco/Silicon Valley (the nexus of tech innovation), LCI’s team (headed by 30-year tech PR veteran Heidi Groshelle) works with clients in all areas of the technology sector, including consumer tech, consumer electronics, cloud computing, cyber security, enterprise applications, biotech, energy, B2B tech, the sharing economy, B2B storage, the Internet of Things, startups and more that are constantly disrupting the status quo in business.
A key differentiator is LCI’s proprietary Promised Results program, which provides clients with tangible ROI metrics. As a full service marketing/communications agency, LCI helps forward-thinking technology organizations achieve stated business goals. From assisting with marketing/communications of new products and services to supporting social media strategies to enhancing digital marketing efforts and to counseling businesses regarding rebranding, LCI’s skilled team of communication and public relations professionals is an invaluable asset to businesses in the technology sector.
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Technology PR FAQs
It helps tech companies earn media coverage, explain complex products in accessible terms, and build credibility with investors and customers.
Startups, SaaS companies, enterprise tech brands, and innovators.
By translating technical concepts into clear, compelling narratives that resonate with broader audiences and media.
A coordinated plan combining media outreach, messaging development, and timed announcements to maximize visibility.
Thought leadership builds authority, attracts investors, and differentiates companies in competitive markets. It’s built through expert content and media placements.
