Publishing

Case Studies

Understanding the publishing industry is something LCI knows firsthand. Having promoted clients such as Merrill Custom Publishers – and also having worked at Glamour Magazine and the San Francisco Bay Times – LCI understands how to promote the publishing business successfully. We help position, differentiate, message, launch and then promote those businesses in a way that makes their story resonate with that specialized audience. Since many LCI staffers have worked in the media as well, we know how to identify a good story. Plus, we’ve won numerous awards in this space. Defining the “why” is key to creating the messages that will resonate with a company’s stakeholders and LCI’s unique process helps companies understand their message – so they can better tell their own story. As an integrated marketing communications agency, LCI knows that being trained and delivering the right message – with the right story, to the right audience – spells success.

PublishingClients

Merrill Custom Publishers

Merrill Custom Publishers