Product Launch PR

Case Studies

Launching a consumer product or service requires research, planning, ingenuity, creativity, knowledge of the consumer and great follow through. The Landis PR team has decades of experience launching products and services in multiple industry sectors (retail, fashion, beauty, consumer technology, food/beverage, real estate, airlines, financial services and more) as well as services (online learning, online dating, online commercial real estate transactions, etc.). LCI’s list of relevant service / product launch clients includes: Old Navy,, Whole Foods Market,, Cold Stone Creamery, Emirates Airline, Biscoff Cookies, MetLife, California Bank & Trust, Maxthon (browser) and luxury homefurnishings client Native Trails, among others.

At LCI, we like to say service or product launch PR should include the following to succeed:

  • Research and planning
  • A focus on the people, not just the product
  • Onboarding opinion leaders and analysts early
  • Creative thinking
  • Making the launch a true “event”
  • Creating a product for which customers are proud
  • Leveraging pre-launch suspense for maximum impact

Take a look at some of the following launch examples and you’ll see why LCI can be a perfect PR partner for your product & service launch: