Understanding the pet-friendly audience and their desires is a specialty of LCI. Why? We’ve helped represent such businesses as the Cat Fanciers Association and the SPCA – plus we’ve rescued dogs ourselves! Speaking to pet owners requires knowing firsthand their challenges and opportunities. We help position, differentiate, message, launch and then promote those businesses in a way that makes their story resonate with that specialized audience. And, we’ve won numerous awards in this space. Defining the “why” is key to creating the messages that will resonate with a company’s stakeholders and LCI’s unique process helps companies understand their message – so they can better tell their own story. As an integrated marketing communications agency, LCI knows that being trained and delivering the right message – with the right story, to the right audience – spells success.