Understanding the media so that it can be successfully promoted is a specialty of LCI. Why? Well, for one, many of us have worked in the media at such outlets as CNET, KPIX TV (CBS), the San Francisco Bay Times and Sunset and Glamour Magazines. We’ve also promoted NBC Universal, KCBS-TV (CBS, Los Angeles), Univision, the San Francisco Examiner and more. Speaking about the media world requires understanding what news is (and isn’t), as well as firsthand knowledge of the challenges and opportunities media face. We help position, differentiate, message, launch and then promote those businesses in a way that makes their story resonate with that specialized audience. And, we’ve won numerous awards in this space. Defining the “why” is key to creating the messages that will resonate with a company’s stakeholders. LCI’s unique process helps companies understand their message – so they can better tell their own story. As an integrated marketing communications agency, LCI knows that being trained and delivering the right message – with the right story, to the right audience – spells success.