Understanding the licensing industry is a unique expertise and a specialty of LCI. Having promoted the Signatures Network (formerly Sony Signatures), LCI understands the opportunities and pitfalls of the licensing business – and how to promote it successfully. We help position, differentiate, message, launch and promote those businesses in a way that makes their story resonate with that specialized audience. And, since many of us have worked in the media as well, we know how to identify a good story. Plus, we’ve won numerous awards in this space. Defining the “why” is key to creating the messages that will resonate with a company’s stakeholders and LCI’s unique process helps companies understand their message – so they can better tell their own story. As an integrated marketing communications agency, LCI knows that being trained and delivering the right message – with the right story, to the right audience – spells success.