Healthcare Public Relations

Case Studies

Key Takeaways

  • Healthcare public relations (healthcare PR) helps companies and medical organizations build trust, educate the public, and communicate complex health information clearly.
  • Landis Communications provides strategic healthcare communications for hospitals, biotech firms, research organizations, nonprofit organizations insurers, and medical technology companies.
  • Campaigns combine earned media relations, expert spokesperson positioning, crisis communications, and content strategy to increase visibility and credibility.
  • Healthcare PR supports goals such as public education, reputation management, medical innovation awareness, and patient engagement.
  • Landis Communications has supported organizations including Centre for Neuro Skills, UCSF, Brain Health Registry, Amgen, Sutter Health, Stanford Blood Center, and Frontier Medicines through targeted healthcare communications strategies.

Healthcare public relations (Healthcare PR) spans a variety of sectors, involves unique challenges and requires the use of unique communication strategies. From hospitals and healthcare providers and doctors, to biotech, pharmaceuticals, vaccines, clinical trials, biopharma, insurance providers, medical devices and medical technology, the healthcare industry is broad-based and constantly evolving. A successful healthcare PR agency must be capable of keeping up with this fast-paced evolution. Successful healthcare PR firms must understand the issues and current trends impacting all sectors of the healthcare industry.

Download Landis’ FREE Whitepaper on Healthcare PR

Ragan’s Ace Awards named Landis the #1 healthcare PR agency in America (see below). The team at Landis Communications Inc. includes a number of seasoned industry professionals who specialize in healthcare public relations and understand the industry as well as its challenges and opportunities. Our experienced team provides healthcare PR counsel related specifically to a broad variety of clients in the healthcare industry. Our healthcare clients include such brands as UCSF, Sutter Health, Centre for Neuro Skills, Frontier Medicines (biopharma), the Brain Health Registry, the Global Alzheimer’s Platform, Johnson & Johnson, Oska Wellness, Stanford Children’s Hospital, Altais and more. To discuss your healthcare public relations needs, please contact LCI’s Brianne Miller at: [email protected] or call her at: 650-575-7727.

Ragan’s Ace Awards names Landis the #1 Healthcare PR Agency in America

Healthcare PR FAQs

What does a healthcare public relations agency do?

A healthcare PR agency helps organizations communicate clearly, build trust, and manage their reputation through media relations and strategic messaging.

Why is PR important in healthcare?

PR is critical in healthcare because it ensures accurate communication, builds trust, and supports compliance in a highly regulated industry, especially when supported by media training.

What types of organizations use healthcare PR?

Hospitals, health systems, biotech companies, medical schools and wellness brands use healthcare PR services.

How do healthcare PR agencies handle sensitive topics?

They use compliant messaging, expert-reviewed content, and crisis communication strategies to ensure accuracy and trust. All messaging must be HIPPA compliant.

What is healthcare thought leadership?

Healthcare thought leadership positions experts as trusted voices through media coverage, speaking opportunities, and content marketing.