Understanding what “green” means in today’s complex world – and even more importantly, what it doesn’t mean (or how “greenwashing” can backfire) – and how to promote that – is a specialty of LCI. Why? We’ve helped represent such nonprofits and for-profit companies as Save the Redwoods League, Peninsula Open Space Trust and Whole Foods Market. We help position, differentiate, message, launch and then promote businesses in a way that makes their sustainability story authentic and real. And, we’ve won numerous awards for that work. Defining the “why” is key to creating the messages that will resonate with a company’s stakeholders and LCI’s unique process helps companies understand their message – so they can better tell their own story. As an integrated marketing communications agency, LCI knows that being trained and delivering the right message – with the right story, to the right audience – spells success.