Ethnic / Diversity Campaigns

Case Studies

California and the San Francisco Bay Area are among the most diverse communities in the nation. It’s important to communicate to those diverse audiences not just in their own language, but where they consume information.  Did you know that there are more than 40 Asian cultures living and working in the Bay Area? Or that some Spanish speakers prefer the word “Hispanic” to “Latino” (and why)? Or how important the African American community has been to San Francisco’s history? Or that it’s culturally insensitive not to include the “Q” in LGBTQ? or how best to best work with the disabled community? Or that even though women are in the majority, they still don’t earn as much as men do?

LCI has years of working with diverse communities and being sensitive to their needs – as well as how they consume information. These communities include: African-Americans, Latinos, Hispanics, Asian Americans, Southeast Asian Americans, Filipinos, Native Americans, women, LGBTQs and more. Our agency has worked on such relevant projects as: AIDS Lifeline, the Names Project Quilt, the opening of the Asian Art Museum, the Museum of the African Diaspora, the Blind Babies Foundation, Financial Finesse (financial advice specifically for women), Out and Equal and more. LCI also has represented Univision and promoted a new initiative aimed at Hispanic women business owners for California Bank & Trust.  Some of our ethnic and diversity campaigns follow:

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