Corporate communications is dedicated to the dissemination of information to key constituencies, the execution of corporate strategy and the development of messages for a variety of purposes both inside and outside the organization.
In today’s global corporation, this function serves as the conscience of the corporation and is responsible for the organization’s reputation. Corporate communications (also known as “public relations”) has taken on new importance in the 21st century as a result of corporate issues, reputation management and crises.
Corporate communications oversees communications strategy, media relations, crisis communications, internal communications, reputation management, corporate responsibility, investor relations, government affairs and marketing communications, among other functions.
Some of LCI’s corporate client case studies follow below: