Understanding each business’ unique message and story – and how to promote that – is a specialty of LCI. Business-to-business (or B2B) public relations focuses on targeting a business audience and selling products between two businesses, while Business-to-consumer (B2C) public relations focuses on targeting the general public and presenting a product directly to them. Knowing what drives your target audience to purchase products is key. LCI has worked with such B2B businesses as Velodyne Lidar, Ramboll Shair, TrustE, KMD Architects and more. We help position, differentiate, message, launch and then promote businesses in a way that is understandable to the industry, the appropriate media, analysts, B2B audiences, potential investors and more. We’ve even helped businesses successfully through their IPO (initial public offering). Defining the “why” is key to creating the messages that will resonate with a company’s stakeholders. LCI’s unique process helps companies understand their message – so they can better tell their own story. As an integrated marketing communications agency, LCI knows that being trained and delivering the right message – with the right story, to the right audience – spells success.