By Craig MacLellan, Senior Account Executive
If you’re a regular visitor to landispr.com, you’ll notice that our website has had a beautiful new facelift (like all the best Hollywood stars!). The image on our homepage says it all: iconic California redwoods, which represent growth, stability and upward movement – just like what we try to do for our clients every day. That, and we’ve been lucky enough to represent San Francisco-based Save The Redwoods League for more than a decade.
In today’s social media-driven world – when businesses have the power to broadcast themselves far and wide – audiences and methods of communication continue to advance. Some may say that impactful websites are becoming a thing of the past. At LCI, we don’t think so. In fact, we think they’re more essential than ever.
Consider a website as a virtual shop window. As in the “real world,” many people will likely shop around online before deciding to buy or act. This rule applies whether you’re shopping for that perfect present or looking to hire an integrated marketing communications agency like LCI. Most marketing and PR managers will conduct a few rounds of deskside research prior to issuing an RFP. To secure a spot on their shortlist, you’ll need a well-presented website that demonstrates your successes and key selling points in a sharp and succinct manner.
Regularly updated websites also help brands rise in Google’s SEO rankings, which helps your business be found by the customers you’re trying to reach.
A company’s website also provides another chance to build your brand. It serves as a messaging platform which helps shape users’ online perception of your business in a way that social media channels simply cannot. People will inevitably search for your business online, so take advantage of this opportunity to control the messages they receive.
Finally, your website should do what many unfortunately don’t: answer basic questions quickly. How often have you visited a site and, after reading the “About Us” section, you still don’t really understand what the business does? Have you ever searched a site (often without luck) to find a person’s contact information, but it was nowhere to be found? Even if your website is extremely basic, these are among the primary functions it needs to offer – and do it well.
Enjoy the new Landispr.com! We welcome your feedback and suggestions to make it even better.
What are some of your must-have components to a useful website? Please share your thoughts in the comments below.