LCI welcomes Lauren Feldis, who joins the team this fall as a PR intern. In this week’s LCInsights blog, Lauren shares what she’s most looking forward to learning during her internship.
Tell us a little about yourself.
I’m a recent graduate of Whitman College, a small liberal arts school in Walla Walla, Washington (a town so nice they named it twice!). I grew up in the heart of Silicon Valley, specifically Menlo Park, in the days before Facebook. I love travel and have been to 22 countries. In my free time I enjoy coaching volleyball for a recreational league of 9-10-year-olds, cheering on the Golden State Warriors, hiking with friends and family, and spending time with my adorable sixth-month-old kitten, Shasta.
You studied Rhetoric Studies in college. Tell us what that is and why it’s important for a career in public relations.
I like to describe Rhetoric Studies as the art of persuasion. It falls under the umbrella of communications and is rooted in philosophy, originated by Aristotle. During college I learned and analyzed techniques for making powerful arguments, telling compelling narratives and using written and verbal language to appeal to different audiences. I believe these skills are crucial for being a successful and influential communicator.
What does PR mean to you?
PR is about helping clients create and maintain a positive brand image through the media.
What do you hope to get out of this internship?
I hope to learn as much as possible about the different aspects of PR and the inner workings of a professional agency. I look forward to learning to tailor my writing for press releases and media pitches.
What’s your “must visit” spot in the Bay Area?
Whenever friends and family visit, I love to walk with them from the Ferry Building, past the Wharf and Ghirardelli Square, to the beautiful view of the Golden Gate Bridge.
Sunrise or sunset? Sunset
Instagram or Snapchat? Snapchat
Coffee or tea? Coffee
Early riser or night owl? Night owl
Reading or writing? Both!
NorCal or SoCal? NorCal
Call or text? Call
Music or podcasts? Music
Android or iOS? Android
Hamburger or Taco? Hamburger
Passenger or Driver? Passenger
Netflix or book? Book
City or country? City
Europe or Asia? Europe
Do you have a question for Lauren? Ask her in the comments box below.