What work experience do you consider to be the most useful as it relates to supporting the needs of LCI’s clients?
I have worked for large and boutique agencies, in-house (at Genentech) and as a consultant, which allows me to bring a well-rounded perspective to LCI. Over the last decade, my focus has been on strategic planning, messaging/positioning, materials development and media relations for a variety of nonprofits and causes – with an emphasis on supporting mind-body/mindfulness and disadvantaged youth-related initiatives.
What part of the PR/communications pie do you enjoy the most?
Aside from being a natural storyteller and results-oriented when it comes to securing media placements, I enjoy engaging with clients and fully immersing myself in their business. I like understanding the ‘big picture,’ playing up an organization’s corporate responsibility programs and telling unique employee stories.
What are you most passionate about as it relates to communications?
At the end of the day, it’s all about storytelling. I hope I help clients tell their stories in unique and inspiring ways; highlighting ways in which they’re making a positive difference in the world.
What’s your most visited spot in San Francisco?
Whenever I have visitors in town, we do some hiking and capitalizing on spectacular views, such as Baker Beach or Lands End Trail.
What’s your favorite food?
That’s a hard one, but guess I’d have to say sushi. Admittedly, I was afraid when I relocated to the Bay Area from New York (now over 20 years ago) that the quality of sushi wouldn’t stack up to what I had grown accustomed to at my favorite Japanese restaurants in NYC. I was proven wrong!
Tell us something about your career to date that’s particularly special or unusual?
For over a decade, my husband and I owned an awe-inspiring retreat center, Mayacamas Ranch (just above the town of Calistoga). Naturally, I took on the role of communicator, event planner and host. Our goal was to create an environment — in a beautiful, natural setting — that supported the “do-gooders”; those bringing healing and well-being into the world. And we accomplished just that! A big percentage of the Bay Area yoga community adopted us as their go-to place for leaders to bring their students for retreats. Many nonprofits stayed at our property, often returning annually (or sometimes more frequently) to renew and connect. We even had several Native American-led ceremonies on our land given its history and sacred qualities. We lost our business in the Tubbs fire, but my special memories will last a lifetime.
Do you have a question for Betsy? Ask it in the comments box below.