By Makenzi Jordan Rodriguez A great story doesn’t automatically become a news story If a story is interesting enough, reporters will find it…eventually. But every day, journalists are sorting through breaking news, assignment tips, pitches, press releases and their own reporting, and there are plenty of genuinely compelling stories that never reach the right reporter. Timing is everything. A PR…
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By Makenzi Jordan Rodriguez For years, one of the best feelings in public relations has been seeing a client at the top of a Google search. Search their name, organization or area of expertise, and there it is: a recent article, interview or feature we helped secure. But people aren’t just searching. They’re asking. Instead of typing a handful of…
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By Makenzi Jordan Rodriguez When did “thank you” become optional? PR moves at lightning speed. We pitch, follow up, coordinate interviews with press, send media assets, monitor media coverage, and then immediately move to the next thing. Somewhere in that cycle, a simple “thank you” can get overlooked. Journalists don’t owe publicists coverage. That’s part of the game and what…
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By Robin Carr Some stories are about conservation. Others are about history. Every so often, a story brings together environmental restoration, Indigenous leadership and community renewal that go beyond a single announcement. That was the case when Save the Redwoods League asked Landis Communications Inc. (Landis) to support the launch of the ‘O Rew Redwoods Gateway, a landmark project that…
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By Makenzi Jordan Rodriguez Every June, organizations change their logos to rainbow colors, publish statements of support and launch Pride campaigns. While those efforts can be meaningful, I’ve learned something after working on LGBTQ+ media relations campaigns over the past several years: I’ve realized that the strongest LGBTQ+ stories don’t happen because it’s Pride Month. Pride simply gives us another…
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By Makenzi Jordan Rodriguez History has a way of finding you when you least expect it. I’ve loved history for as long as I can remember, and antiques hold a special appeal because they are living relics of another time. The dustier the better, because I know a good story lives within that item. It’s one of the many reasons…
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By Makenzi Jordan Rodriguez Each year, Public Relations Society of America San Francisco (PRSA-SF) recognizes a Woman of the Year whose work has made a lasting impact on the Bay Area communications community. This year, Landis’ very own Robin Carr is honored as Woman of the Year. Robin is a respected leader, trusted advisor and steady presence in both PRSA-SF…
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By Makenzi Jordan Rodriguez The most powerful storytelling is human-centered storytelling, focused on lived experience. This month, our work with National Rainbow College Fund (NRCF) is doing exactly that. As scholarship application season unfolds, more people across California are learning about the barriers LGBTQ+ students face in accessing and staying in college, and, importantly, the solutions that work. Recent media…
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As we kick off 2026, we’re taking a moment to look back at the PR moments that defined 2025—campaigns that made us laugh, think, and admire just how powerful creativity is in communication. From Mattel’s 2025 Type-1 Diabetes Barbie to the return of The Devil Wears Prada 2, to the Coldplay kiss-cam scandal, to PUMA’s “biggest goal ever”—these were the…
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As we kick off 2026, we’re taking a moment to look back at the PR moments that defined 2025—campaigns that made us laugh, think, and admire just how powerful creativity is in communication. From Columbia Sportswear’s flat-earth satire to Duolingo’s surprisingly emotional farewell to its owl mascot, from late-night hosts turning crises into cultural conversations to Cracker Barrel learning the…
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