LCI’s healthcare public relations campaign to generate ongoing awareness for Sutter Health’s new CPMC Van Ness Campus hospital in San Francisco generated 200+ unique stories; targeted influencer engagement; widespread, positive community relations; and 500+ million media impressions.
As a strategic healthcare PR agency, LCI kept Sutter Health’s CPMC in the headlines by pursuing several strategies, including: a teddy bear clinic; tours for mommy bloggers; a community open house; a practice patient move; a ribbon-cutting ceremony with San Francisco Mayor London Breed; and savvy newsjacking surrounding the London Royal’s newborn.
The Sutter Health CPMC Van Ness Campus hospital experienced a higher than average number of emergency department visits, which staff attributed to LCI’s work.
View LCI’s healthcare PR case study.
Coverage Sizzle Reel
- Case Study- Opening the doors to San Francisco’s newest Sutter hospital
- Case Study- Launch highlights for Sutter Health’s new CPMC Van Ness campus
Broadcast Coverage
2020
- KNTV / NBC11 – Oakland Woman, Cancer Patient, Spreading Kindness Through Her Art
- KGO – Coronavirus Impact: Black COVID-19 patients nearly 3 times more likely to be hospitalized, study finds
- CNN – African Americans with Covid-19 more likely to be hospitalized than non-Hispanic whites, new study finds
- CBS Sunday Morning – San Francisco Performs “I Left My Heart in San Francisco” singalong tribute
- San Francisco Chronicle – Video: Bay Area joins Tony Bennett in ‘I Left My Heart in San Francisco’ sing-along
- KTLA – Dr. Stephen Lockhart addresses surge readiness during COVID-19
- KGO – First baby born in San Francisco on Lunar New Years
- KCBS Radio – Self-Care Could Be The Key To Beating The Winter Blues
2019
- LCI “newsjacks” the Royal Birth of Baby Archie to Prince Harry and Meghan Markle to promote National Nurses Week for Sutter Health, as profiled on Access Hollywood and Inside Edition
- KRON – Peak flu season typically hits in January, February in California
- KTVU – In-studio interview with Dr. Junaid Khan re: vaping illness and Vitamin E acetate
- KGO- Covers unique earthquake technology at Sutter Health’s CPMC Van Ness Hospital Campus
- KNTV- Covers unique earthquake technology at Sutter Health’s CPMC Van Ness Hospital Campus
- KPIX- Covers unique earthquake technology at Sutter Health’s CPMC Van Ness Hospital Campus
- KTVU- Covers unique earthquake technology at Sutter Health’s CPMC Van Ness Hospital Campus
- KTVU- Tours the new CPMC Van Ness Hospital Campus (11pm December 21, 2018)
- KTVU- Tours the new CPMC Van Ness Hospital Campus (6pm December 21, 2018)
- KTVU- Tours the new CPMC Van Ness Hospital Campus (5pm December 21, 2018)
- KPIX- Tours the new CPMC Van Ness Hospital Campus (Feb 1 2019)
- KGO- Mock Move Day (Feb. 22, 2019)
- KTVU- Mock Move Day (Feb. 23, 2019)
- KGO- Ribbon Cutting (March 1, 2019)
- KPIX- Ribbon Cutting (March 1, 2019)
- KNTV-Ribbon Cutting (March 1, 2019)
- KGO- Ribbon Cutting (March 1, 2019)
- KGO- Move Day 1 (March 2, 2019)
- KPIX- Move Day 1 (March 2, 2019)
- KTVU- Move Day 1 (March 2, 2019)
- KGO- Move Day 2 (March 3, 2019)
- KGO- Move Day 2 (March 4, 2019)
Media Coverage
2020
- KQED – Who’s Dying of COVID-19 May Be Determined Just as Much by Race as by Age
- San Francisco Business Times – CPMC’s Hamila Kownacki earns spot on “Most Influential Women in Bay Area Business for 2020” list
- The New York Times – Black Coronavirus Patients Land in Hospitals More Often, Study Finds
- Sacramento Bee – Sutter Health finds black patients get coronavirus diagnoses at later stage than white peers
- North Bay Business Journal – Sutter Santa Rosa Regional Hospital CEO Dan Peterson wins North Bay Forty Under 40 award
- San Francisco Business Times – Introducing our Most Influential Women of 2020
- Health Affairs – African Americans 2.7 More Likely Odds Of Hospitalization For COVID-19
- SF Bay Area Moms – What Pregnant Women Need to Know About COVID-19
- The Daily Mail (UK) – Bay Area residents practice social distancing as they gather for singalong belting out Tony Bennett’s I Left My Heart in San Francisco to honor frontline workers
- SF Chronicle – Bay Area women turning to midwives and home birth during pandemic
- HealthLeaders – New Sutter Santa Rosa Regional CEO Tackles Disaster Preparedness
- SF Bay Area Moms – Pediatric Emergency Department at Sutter’s CPMC Van Ness Campus Hospital Is Designed Just For Kids
- Becker’s Hospital Review – Sutter Santa Rosa Regional Hospital names Dan Peterson CEO
- SF Chronicle – Tenderloin medical van to serve SF homeless with eye to cutting 911 calls
- GlobeSt.com – Haight Ashbury Free Clinic Gives Way to Mobile Healthcare
2019
- Becker’s Hospital Review – Why storytelling is a key part of Sutter Health’s safety work
- Healthcare Design Magazine – Golden Opportunity: Sutter Health turned an entire city block in San Francisco into its new 1 million-square-foot California Pacific Medical Center campus hospital
- The Press Democrat – Sutter embarks on $173 million expansion of Santa Rosa hospital
- The North Bay Business Journal – Sutter Santa Rosa Regional Hospital begins construction on $158M expansion
- KCBS Radio – Ground Broken On Hospital Expansion In Santa Rosa
- Business Insider – An 18-year-old had surgery to remove blisters on his lungs after vaping; his doctor says this could be just the beginning
- KGO – Juul illegally pitched its e-cigarettes as safer alternative to smoking, health authorities say
- SF Moms Blog – Posey the Therapy Dog Makes Herself at Home in CPMC’s New Location
- Newsjacking the Royal Birth of Baby Archie to Prince Harry and Meghan Markle
- SF Examiner- Heart transplant patient raring to ‘have a second lease on life’
- KCBS Radio- California Pacific Hospital Marks Heart Transplant Milestone
- KCBS Radio- Music Pacifier Helps Premature Babies Develop Feeding Skills
- SF Business Times- Kaiser Permanente plans to open a clinic two blocks from CPMC’s massive new hospital
- Healthcare Facilities Today- Seismic-event-ready California hospital themed for natural elements
- MCD Magazine- New 1M-Square-Foot California Hospital Themed for Natural Elements, Seismic-Event Ready
- KRON 4- “Excited to be a father”: Dad celebrates Father’s Day with newborn son
- CBS- Sports Med. Expert Says ‘Long Road To Recovery’ For Durant’s Achilles Injury
- Inside Edition- Hospital ‘Crowns’ Babies With Same Birthday as Prince Harry and Meghan Markle’s Son
- KCBS Radio- SF Hospital Worker’s Pet Calms Patients During Take Your Dog to Work Day
- SF Gate- Cmpc Hospital’s ‘Chief Medical Paw-Fficer’ Helps Patients Recover
- SF Bay- Therapy dog ‘Barker Posey’ cheers child patients at CPMC
- Patch- Therapy Dog Brightens Children’s Days At SF Hospital
- FOX- State-of-the-art hospital is changing the way doctors treat patients
- KGO- Take your dog to work day
- SF Business Times- The Bay Area’s top hospitals according to U.S. News
- Yahoo Health- 8 Unexpected Reasons You Might Be Snoring
- SF Chronicle – 55th San Francisco Debutante Ball a swirl of society for 28 young women
Launch Coverage
- Patch- Sutter’s CPMC Hosts Free, Family Friendly Community Open House
- Haute Living- CPMC Debuts New State Of The Art Hospital With Lavish Celebration
- SF Chronicle- Galas galore: CPMC celebrates new hospital, SFJazz swings with annual soiree
- Hoodline- Sutter Health’s Van Ness hospital campus opens Saturday, after 5 years of construction
- SF Gate- Modern, Seismically Safe New CPMC Van Ness Hospital Set To Open Saturday
- Bay City News- Modern, Seismically Safe New CPMC Van Ness Hospital Set To Open Saturday
- Marina Times- CPMC opens doors
- KTVU- Modern, seismically safe new CPMC Van Ness hospital welcomes first patient
- KPIX- Patients Begin Moving Into New $2 Billion CPMC Hospital on Van Ness in S.F.
- SFist- First Patients Moved Into New State-of-the-Art CPMC Hospital On Van Ness
- Globe Newswire- New Sutter CPMC Van Ness Campus Hospital Opens its Doors in the Heart of San Francisco
- MSN Lifestyle- Sutter Health’s Van Ness hospital campus opens Saturday after 5 years of construction
- World Journal (China) -加州太平洋醫療中心Van Ness園區開幕
- SF Examiner- Ribbon cut at new Van Ness hospital
- Golden Gate Mothers Group- Moms in the City: 5 Things To Know About the New CPMC
- Becker’s Hospital Review- Sutter opens 274-bed hospital in San Francisco
- Bisnow- These Projects Bring New Design Approaches To The Bay Area
- SFMTA- Van Ness Improvement Project
- Healthcare Facilities Today- Sutter CPMC Van Ness Campus Hospital Designed by SmithGroup Opens
- Sacramento Bee- Here’s the latest state of the art hospitals Sutter Health of Sacramento opened
- HCO News- Dynamic New San Francisco Hospital Opens its Doors
Pre-Launch Coverage
- ENR California- Team for Sutter’s Van Ness Campus Hospital Thrives on Defying Norms – Engineering News Record
- SF Business Times- Largest Bay Area Hospital Construction Projects
- SF Business Times- A Gleaming New Hospital Rises
- SF Business Times- One of S.F.’s largest real estate projects wraps up in 2019: Sutter Health’s new $2.1 billion hospital
- SF Business Times- New player joins team to redevelop old San Francisco hospital, but housing still several years away
- Becker’s Hospital Review- Sutter Health’s $2.1B campus to open in March
- KTVU- New high-tech SF hospital hoping to be considered more like a hotel
- SF Business Times- 2019 healthcare preview: Artificial intelligence and a brand new hospital lead the way
- KPIX- Bright New Streetlights Installed To Increase Visibility, Safety In Tenderloin
- Connect- The Billion Dollar Club: 2018’s Most Expensive Healthcare Development Projects
- NBC- Nearly 100 Light Fixtures Installed in San Francisco’s Tenderloin
- SF Business Times- One of S.F.’s largest real estate projects wraps up in 2019: Sutter Health’s new $2.1 billion hospital
- SF Chronicle- City, neighbors hope new streetlights make SF’s Tenderloin safer, more welcoming
- Cubed- 97 new streetlights illuminate the Tenderloin
- SF Chronicle- Fog fair, film noir and other social events of the new year
- Biznow- S.F. Hospital Will Be First North American Building To Use This Earthquake Technology
- Health Care Facilities Today-New San Francisco hospital to use a seismic wall technology
