During a Global Pandemic, Healthcare PR Takes Center Stage

By Brianne Miller, Senior Counselor

LCI has been working with healthcare and health-adjacent clients – such as UCSF, Sutter Health, Global Alzheimer’s Platform, Merck, the Brain Health Registry, Johnson and Johnson and Lucile Packard Children’s Hospital Stanford – for decades. In the age of COVID-19, all the world is looking to experts, government officials, their local family doctor and maybe even a crystal ball for facts as well as insight – and what individuals and their families can do to protect themselves.

When it comes to healthcare public relations and communications – data, trust and sensitivity are valued above all else. It’s also helpful to make sure you know and understand such specific protocols as HIPAA rules, FDA approvals and the like. Public relations can help healthcare organizations of all sizes become that trusted information source to the general public, patients and the media. Today, organizations must own their story across multiple platforms with consistency and hard facts. Coordinating content, fact-checking and newsjacking happens at the speed-of-light and in real time. We’re thankful to be part of our clients’ teams, providing insight on the value of client time relative to media or community relations opportunities. Now, more than ever, we want to make sure that the interview taking up time is time well spent. It’s especially important to have a healthcare PR partner who also can hit the ground running when a crisis hits.

Together with our PRGN partners, we’ve written a short guide to mastering PR in the healthcare sector. This free, downloadable white paper covers some of the basics:

• Regulatory issues
• Public Relations vs. Media Relations
• Thought leadership programming
• Micro-influencers
• Best practices in social media
• Creating visual content
• Storytelling

As Mr. Rogers said, “look for the helpers.” This is LCI’s small way of helping in a difficult time.

Download LCI’s FREE Whitepaper on Healthcare PR

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Have more questions? Want to learn more about LCI and healthcare public relations? Leave me a comment below or send an email to [email protected].

#wearamask #washyourhands #sixfeetapart #healthcarePR #PR #PublicRelations #healthcare

2 thoughts on “During a Global Pandemic, Healthcare PR Takes Center Stage

  1. Brianne: now, more than ever, it’s critical that healthcare organizations and similar businesses – pharma, biotech, medical devices – are telling their story properly. Great blog. Cheers, David

  2. Very thoughtful and timely blog, Brianne. Smart PR advice with or without a global pandemic.

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