The Importance of Community Relations in Healthcare

By Liza Batallones

When you think of healthcare groups or pharmaceutical companies, maybe a doctor’s face pops into your head or that clever commercial with the unique-sounding drug name comes to mind. I know I can visualize almost every one of those commercials! You probably don’t think about sponsored support groups, school educational campaigns or recruiting efforts…but these are all community relations efforts that are vital components to any integrated communications program in healthcare. AND, they provide an important service to the community.

Photo courtesy of Pixabay

Here’s why:

  1. Most large healthcare companies sponsor health education programs in underserved communities. Without that support and outreach, the awareness of available services would be lower, which directly correlates with a lower access rate.
  2. A smart, engaged team helps deliver vital health products/services to patients. Attracting those workers is important. Most jobseekers wish to work for a values-aligned company and seeing an employer engaged in the community matters to new talent.
  3. Knowledge is power for patients, especially those facing daunting healthcare decisions. Webinars, support group sponsorships and financial support for health-related nonprofits gets the information and services needed to those underserved populations.
  4. We all know that STEM jobs are a major growth area and will be for the foreseeable future. Getting kids interested and involved now, ensures that those terrific brains will be engaged down the road. This is particularly important for under resourced school districts and populations that are underrepresented in the STEM workforce.
  5. Not everyone has access to the healthcare they need. Mobile health services provide a safety net, especially for preventative care, by meeting patients where they are – saving the time and expense of traveling to a provider.

Learn about how Landis helped Stanford Blood Center open a new center to help provide life-saving blood products to Stanford Hospital and Lucile Packard Children’s Hospital Stanford here. We also had a great time supporting Amgen’s sponsorship of Mission Science Workshop’s giant walk-through blood vessel. Talk about bright, interested kids paving the way for STEM!

Landis Communications Inc. is an award-winning full-service agency for healthcare public relations. Sign up for our newsletter below to stay up to date on the latest industry news from the experts.