What’s in store for communications in 2021?

by David Landis, LCI President

What's next for communications?
What’s next for communications in 2021?

Wrapping up a challenging year (to say the least), all the prognosticators come out, predicting this and that for 2021. The world of public relations is no different. So I asked my international PR colleagues from the Public Relations Global Network for their predictions. I got answers from all over the globe – many of them with a common theme, that human-oriented communications will take center stage.

Some standouts?

“We may see brands aligning themselves with specific societal issues on a more widespread basis,” comments Scott Hanson from HMA PR in Phoenix.

Andy See at Perspective Strategies in Kuala Lumpur predicts, that we’ll see, “Three initiatives: digital transformation; health and safety; and a purpose-driven narrative.”

Yours truly wishes for hope and the great stories that will follow that.

But perhaps my personal favorite came from Anne Buchanan of Buchanan Public Relations in Philadelphia, who says, “Look for scientists to be next year’s heroes.”

The original post appeared in a slightly different form on the Public Relations Global Network blog December 14, 2020. You can read it here.

What’s your prediction? Let me know by commenting below or send an email to me at: [email protected].

Oh, and happy holidays. Here’s to that great new year!

Related articles:

Being purpose-driven by Perspective Strategies’ Andy See, Kuala Lumpur

2021 Communications Trends by Michelle Balch Lyng, Novitas Communications, Denver

The Future of PR by Leeza Hoyt, The Hoyt Organization, Los Angeles

2 thoughts on “What’s in store for communications in 2021?

  1. I predict that we will all embrace minimalism and communicating a company’s mission and corporate responsibility programs will be much more important in 2021 than ever before.

  2. This difficult year was experienced worldwide. No one was exempt from the fates of 2020. Here’s hoping we can all pull together in 2021 and face the challenges as they WILL continue, but with an eye toward the hope that a new year can bring.

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