By the LCI team
What a year! LCI worked on various fun campaigns in 2021, but the team wanted to highlight a few of our favorites throughout the year.
Here are LCI’s top client projects from 2021:
It’s never my first choice to move at lightning speed, but it’s sure nice when that ability to hustle pays off. In December, Save the Redwoods League had (literally) 3 weeks to raise tens of millions of dollars to rescue a gorgeous tract of redwoods and California coastline from further logging. Thanks to the fancy footwork of our client contacts, Jennifer Benito and Kyle Cooper, and my LCI partner, Robin, our Lost Coast Redwoods campaign pulled together in a matter of 2 weeks. The campaign garnered lots of great attention (thank you, Associated Press!) and helped the League set a new record, raising $19 million in just a few short weeks. The League raised enough to purchase the property, protecting redwoods and conserving wildlife habitats for years to come. It’s always gratifying when speed = success!
We worked with the Centre for Neuro Skills (CNS) to highlight a truly inspiring young man who was the sole survivor of a plane crash. Luke endured a severe traumatic brain injury from the plane crash, and despite the obstacles and challenges he faced following his accident, his determination to get back on track paid off. Thanks to the CNS team, Luke returned to Texas A&M to complete his senior year of college just one year after the accident. LCI worked with CNS to pitch Luke’s story out to the media and received extensive coverage in several Texas outlets, including a front-page Sunday feature in The Eagle (“Plane crash survivor, loved ones reflect, look ahead one year after tragedy”) as well as several network affiliates: Fox 26 Houston; KXXV ABC serving Central Texas; KBTX CBS; KWTX, CBS Waco, which ran the KBTX story; and KAGS TV, an NBC TV station affiliate in Bryan, TX.
We worked with the team members at Graton Resort Casino and their union Unite Here to highlight the fact that the resort raised minimum wages significantly – after the Federal minimum wage bill didn’t pass. It was a great example of an employer leading the way and creating a better way of life for their team members. Northern California media was extensive, but the icing on the cake was a national feature on NBC Nightly News with Lester Holt. It’s great to pitch a good news story – they’re my favorite kind! Link to video here: https://youtu.be/OJ9bTF9o6kA.
A dependable and safe food supply has always been important. The pandemic has added challenges to this fundamental need and achieving food supply chain resilience is as critical as ever. One of the campaigns our team created and managed for our client iTradeNetwork – a global provider of supply chain management solutions and traceability for the food and beverage industry – supported connecting food suppliers with buyers. The campaign involved a webinar, media relations effort and partnership with a major trade publication. The results yielded hundreds of leads for our client.
Now more than ever, it is important to amplify healthcare workers’ voices. As the COVID-19 pandemic continues, many healthcare workers are left feeling burnt out and ungratified. LCI worked with client, Altais, to create short videos to highlight a few of its clinicians for National Physicians’ Week. One of Altais’ primary goals is to bring back the joy of working in healthcare. We asked the clinicians to talk about what inspired them to work in healthcare, what brought them to Altais and what motivates them to get up and go to work every day. These videos were a great way to show appreciation for the Altais team, and they had fun doing it too! Conducting these interviews also worked well as evergreen content that Altais could use for social media, marketing materials, etc. To see an example of one of the videos we made, see here: https://altais.wistia.com/medias/hjk2gg1ll2?hss_channel=tw-1139230186635841536.