SPAC Attack: What They Are, Why You Should Care And How Communications Plays A Role

Photo courtesy of iQoncept from Shutterstock

By Brianne Miller, LCI

You can’t swing a unicorn these days without bumping into a SPAC conversation (sorry, bad Silicon Valley joke). In days of yore (pre-COVID), the technology PR world would hum with conversations about IPOs, vesting schedules and year-long plans for going public. Like everything else, things are different today. Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it. (Do I get bonus points for a bad joke and a Ferris Bueller quote in one paragraph?)

What is a SPAC?

A Special Purpose Acquisitions Company (SPAC) is a shell company specifically set up by investors to raise money through an IPO and eventually acquire another company.

For example, SPAC Hedosophia Holdings bought a large stake (49%) in Virgin Galactic before taking the company public in 2019. SPAC companies have no existing business functions at inception and have two years to complete an acquisition or return investments to funders.

Communications’ Role

A SPAC can accelerate a pace, but what it can’t do is build awareness – at least not without a little outside help. This is where strategic and professional communications come to the table. Not every SPAC has a spokesperson like Richard Branson (Virgin Galactic), so making noise about the product/service/company that will eventually be listed on an exchange is vital. For SPACs to fly (Virgin Galactic pun intended), they must make some noise. Early. Before the SPAC files its intent to list an acquired company.

Hiring a trusted communications partner to create and implement an outbound program can provide the runway needed to make sure a SPAC is spun.

LCI is here to help. Having been through a few IPOs and SPACs, we know the challenges – and the opportunities.


What do you think? Are SPACs here to stay? Sound off in the comments below.


Related articles:

Investopedia – What is a SPAC?

How SPACs Are Changing The Investment Landscape For Space Exploration And Beyond

Don’t invest in a SPAC just because a celeb is involved, SEC warns

3 thoughts on “SPAC Attack: What They Are, Why You Should Care And How Communications Plays A Role

  1. Brianne, great blog. It’s a whole new world out there and SPACs offer a pathway to going public without a lot of the bureaucracy. But, as you say, buyer beware. That’s why LCI is here to help. Cheers, David

  2. Thanks, Brianne for the 411 on SPACs. As we all know, timing is everything in life and in PR. It’s easy for companies to get caught up in the legalities of a SPAC, but their roadmap has to include communications as well if they want to succeed.

Comments are closed.