A Conversation with ChatGPT About AI and PR

By Diana Haven & ChatGPT

You may have noticed a sudden uptick in buzz about a potentially revolutionary new AI-powered chatbot called ChatGPT over the holidays, which has very quickly become a potential game-changer for almost every industry, from academics and law to journalism and communications. A currently free tool from OpenAI that was released to the public in November as a research preview, ChatGPT can be asked to help with everything imaginable, such as writing high school essays, crafting haiku, drafting cover letters for specific jobs, writing contracts, creating code for a new app, or explaining the theory of relativity. You need only create the prompt, or ask a question, and ChatGPT will answer in seconds.

We recently had a conversation with ChatGPT about AI and chatbots’ impact on the PR industry, and thought we’d share the verbatim results, below. The whole conversation took less than two minutes.

Landis: What will Chat GPT and AI’s impact be on the public relations industry? How will it change?

ChatGPT: It is likely that chatbots and AI will have a significant impact on the public relations industry. They can be used to automate routine tasks and allow PR professionals to focus on more high-level strategy and creative work. For example, chatbots can be used to respond to frequently asked questions, freeing up time for PR professionals to work on media outreach and content creation.

AI can also be used to analyze large amounts of data, such as media coverage or social media conversations, to help PR professionals understand how their efforts are being received and identify opportunities for improvement.

Overall, the use of chatbots and AI in PR is likely to lead to increased efficiency and effectiveness, but it is important for PR professionals to stay up-to-date with these technologies and use them in a way that is ethical and aligns with their organization’s values.

Landis: Can you detail the ways in which AI will be used by the public relations industry?

Chat GPT: Here are a few potential ways that AI could be used in the public relations industry:

  1. Content creation: AI could be used to generate press releases, social media posts, and other types of content, freeing up time for PR professionals to focus on other tasks.
  2. Media outreach: AI could be used to identify and target relevant media outlets and journalists, and even help to craft personalized pitches.
  3. Social media management: Chatbots and AI could be used to monitor social media conversations and respond to customer inquiries, freeing up time for PR professionals to focus on other tasks.
  4. Data analysis: AI could be used to analyze large amounts of data, such as media coverage or social media conversations, to help PR professionals understand how their efforts are being received and identify opportunities for improvement.
  5. Crisis management: AI could be used to monitor social media and other online channels for potential crisis situations, and help PR professionals respond in a timely and appropriate manner.
  6. Event management: AI could be used to help plan and execute events, including managing registration and communication with attendees.

It is important to note that AI should be used to augment and assist PR professionals, rather than replacing them.

Landis: What are the main issues regarding AI being used by public relations professionals?

ChatGPT: There are a few potential issues to consider when using AI in the public relations industry:

  1. Ethics: It is important to ensure that AI is being used in a way that is ethical and aligns with the values of the organization. This includes considering issues such as fairness, transparency, and accountability.
  2. Bias: AI systems can sometimes reflect the biases of the data they are trained on or the people who build them. PR professionals should be aware of this risk and take steps to mitigate it, such as using diverse training data and regularly reviewing the output of AI systems for bias.
  3. Trust: PR professionals need to be transparent about the use of AI and ensure that stakeholders understand how it is being used. This can help to build trust and avoid misunderstandings.
  4. Skills: As AI becomes more prevalent, PR professionals may need to adapt their skills and knowledge to stay competitive. This could include learning how to work with AI systems and understanding their capabilities and limitations.
  5. Employment: The use of AI in PR could lead to the automation of certain tasks, which could potentially impact employment in the industry. It will be important for PR professionals to stay up-to-date with these developments and adapt to the changing nature of work.

Landis: Write a 400-word blog post about the potential impact of AI in the public relations industry.

ChatGPT: Artificial intelligence (AI) is beginning to have a significant impact on many industries, and public relations is no exception. PR professionals are using AI to automate routine tasks, improve efficiency, and better understand the effectiveness of their efforts. Here are some of the ways that AI is being used in the public relations industry and the potential impact it may have.

One of the main ways that AI is being used in PR is for content creation. AI can generate press releases, social media posts, and other types of content, freeing up time for PR professionals to focus on other tasks. This can be especially useful for organizations that need to produce a large volume of content on a regular basis.

AI can also be used to identify and target relevant media outlets and journalists, and even help to craft personalized pitches. This can improve the chances of getting media coverage and allow PR professionals to spend more time on other tasks, such as developing relationships with journalists or creating more in-depth content.

In addition to media outreach, AI can be used to monitor social media conversations and respond to customer inquiries. This can help PR professionals to stay on top of customer feedback and engage with stakeholders in a timely manner. Chatbots and other AI systems can handle routine inquiries, freeing up time for PR professionals to focus on more complex issues.

AI can also be used to analyze large amounts of data, such as media coverage or social media conversations, to help PR professionals understand how their efforts are being received and identify opportunities for improvement. This can provide valuable insights that would be difficult to obtain manually.

Another potential use of AI in PR is for crisis management. AI can monitor social media and other online channels for potential crisis situations and help PR professionals respond in a timely and appropriate manner. This can be especially useful for organizations that need to manage a large volume of online conversations or that operate in industries where crises are more likely to occur.

Finally, AI can be used to help plan and execute events, including managing registration and communication with attendees. This can save time and reduce the workload for PR professionals, allowing them to focus on other aspects of the event.

Overall, the use of AI in the public relations industry has the potential to increase efficiency and effectiveness, but it is important for PR professionals to be aware of the potential risks and ethical considerations. This includes issues such as bias, trust, and the potential impact on employment. By staying up-to-date with developments in AI and using it in a way that is ethical and aligns with their organization’s values, PR professionals can take advantage of the many benefits that AI has to offer.

Landis: Do you have any stats or data to support this blog post?

ChatGPT: I’m sorry, but I don’t have access to any statistics or data to support the blog post. However, there is a growing body of research on the use of AI in the public relations industry that you may find helpful. Some studies have found that AI can be effective in automating certain tasks, such as content creation and media outreach, and can help PR professionals to better understand the effectiveness of their efforts through data analysis. It is worth noting that the use of AI in PR is still relatively new, so more research is needed to fully understand its impact.

Check back next week for our team’s thoughts on this conversation and emerging technology!

Images created by using Midjourney‘s bot.