Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here. There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance (ESG) factors influence event planning. The triple bottom line leans into…
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Note: This is a reposted blog by our Public Relations Global Network Partner, Samantha Frost – L.C. Williams & Associates. For the original blog, please visit here. In a career defined by busy, unpredictable days, PR pros are always looking for ways to be more productive. Here are five ways to help you work smarter – not harder – and…
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By Makenzi Jordan Rodriguez Empathy is a distinctly human trait. Whether we love or hate it, artificial intelligence (AI) has undoubtedly reshaped how we live, work and interact. From iPhones to self-driving cars, we have adapted our lives around technology, and most recently, AI. Despite AI’s robust capabilities, there is one crucial aspect that it will never be able to…
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Note: This is a reposted blog by our Public Relations Global Network Partner, Abbie Fink – HMA Public Relations. For the original blog, please visit here. I am working from my sister’s house this week. Not only am I enjoying her amazing cooking and considerably cooler temperatures, but I am also witnessing what she does to get herself ready to go…
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Note: This is a reposted blog by Kristen Dunleavy – Muck Rack. For the original blog, please visit here. Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. This has created both an opportunity and a…
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By Brianne Murphy Miller The best marketing programs go beyond educating the public on who you are and what you do; they resonate with the public, bringing out an emotional response that lasts. The healthcare industry is inherently emotional, as powerful situations and life-changing moments happen every day. Combining the rational side of healthcare with emotional marketing allows you to…
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Note: This is a reposted blog by our Public Relations Global Network Partner, David Wills – Media Profile Inc. For the original blog, please visit here. The slippery slope of misinformation and disinformation is getting steeper. And when you add politics to the mix, it’s like throwing oil on the slope, too. While I am encouraged that many people are adapting and…
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By Brianne Murphy Miller Get a bunch of agency-side communicators in a room together and the conversation invariably shifts to client work. We’re known as a group that likes to talk (communicators, natch) and luckily it’s a congenial business. We have a tendency to share what worked and what didn’t with colleagues and competitors alike. What’s the second most-discussed subject?…
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By Brianne Murphy Miller An important part of most strategic communications programs, thought leadership can help support an organization’s goals by using subject matter experts to provide information and commentary. What is a thought leader? Thought leaders are subject-matter experts who have built a loyal following by sharing knowledge and skills in specific areas. Thought leaders provide timely, relevant content…
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By Sean Dowdall LANDIS has served more than 200 clients for the past 33 years. Based on that extensive experience, we have learned the best opportunity for achieving great success is when we do work that is values-aligned with our company, staff, community and clientele. Doing values-aligned work is what we believe in as an agency. To LANDIS, “values-aligned” means…
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