Beat the Back Up

Goals and Strategy The goal of this campaign was not only to educate Bay Area commuters about transportation issues in general but also to change behavior in an effort to encourage carpooling and increased use of public transit. Tactics Beat the Back Up became a call to action for Bay Area commuters to change their single occupancy vehicle commute behavior…
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Wolfe Video

Challenge Wolfe Video has been a force in the film world for decades, and was celebrating its 25th anniversary in 2010. Wolfe turned to LCI to create a comprehensive business-to-business campaign to heighten brand awareness beyond their typical audience and to tout the organization’s longstanding position in the industry as the largest distributor of gay and lesbian films. Tactics LCI…
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Sisvel

Challenge Announce Sisvel’s 3DZ tile format technology for back-end broadcast data at the 2013 International CES trade show in Las Vegas. Sisvel, an Italian company, faced any number of challenges with getting the announcement through the “noise” of CES, including lack of available spokespersons and the trade show press emphasis on consumer based product launches. Strategy Honing down the audience…
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NBC Cable

Goals and Strategy For over a decade, LCI has supported NBC/Universal’s on-air programming with creative public relations programs. Each program was designed to draw and engage television audiences to new offerings or specials on the NBC broadcast schedule. In addition, LCI provides strategic marketing counsel and media training for executives of the company. Milestones Huge successes in regional markets for…
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iMemories

Challenge To launch and build positive awareness for iMemories, the exclusive Internet-based destination for preserving, customizing and sharing home movie collections. The campaign aimed to drive customer acquisition and iMemories revenues while positioning iMemories as a trusted, national brand and leader in the online home movie experience category. Tactics LCI positioned the company as a provider of innovative and premium…
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