UnitedHealthcare is the leading insurance provider in the country, delivering coverage to approximately 25 million individuals nationwide.
Situation
- UnitedHealthcare engaged The Fearey Group to increase its visibility among businesses, consumers and healthcare leaders in the Washington and Oregon markets.
Solution
- Implemented a strategic public relations campaign with business and civic groups, recommended sponsorships and community engagement opportunities and launched an aggressive media campaign.
- Positioned CEO David Hansen as a healthcare leader through multiple speaking engagements and authored articles.