Challenge
LCI’s objectives were to (1) reinforce awareness for PIER 39 regionally, and generate international awareness and (2) leverage each event to tell the PIER 39 story and to emphasize the retail entertainment story for everyone from families to travel journalists.
Strategy
LCI’s ongoing strategy has been to promote PIER 39 as a premiere Bay Area retail entertainment destination for the whole family, targeting local residents, as well as national and international tourists.
Results
PIER 39 is placed in local, national and international press on a monthly basis. Placements include: CNN, The New York Times, Travel & Leisure, Conde Nast Traveler, and travel sections in major dailies around the country.