Case Study

One Rincon Hill


After the successful sale of the luxury condos at One Rincon Hill, the second property – Tower Two at One Rincon Hill – was facing a bit of an uphill battle. Originally intended to be one of San Francisco’s tallest condo towers, strategy shifted to a for-lease property, and the marketing communications strategy needed to be recreated. LCI was called in to quickly steer efforts in a new direction.


The “newness” of Rincon Hill was no longer a viable strategic initiative, so LCI created an integrated communications approach that used the best messaging of Tower One while targeting the rental audience. This included all branding and foundation work (messaging, press materials, media training, planning) along with targeted media outreach, social media campaigns, SEM, signage, email marketing and analytics for online advertising.


Media coverage included all the Bay Area top tier outlets including San Francisco Chronicle, San Francisco Magazine, 7×7, San Francisco Business Times and real estate blogs SocketSite and CurbedSF. In addition, the online advertising strategy paid off in web traffic metrics. Most importantly, the property is on its way to being completely leased.

Tower Two at One Rincon Two – Print Collateral

One Rincon Hill Amenities Flyer

Brochure Cover

One Rincon Hill - Tower Two flyerWall Art

Now Leasing window art One Rincon Hill Business Card Front

One Rincon Hill Business Card

One Rincon Hill Views Flyer


One Rincon Hill Design FlyerOne Rincon Hill Floorplan Flyer   One Rincon Hill Flyer

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