Goals and Strategy
For over a decade, LCI has supported NBC/Universal’s on-air programming with creative public relations programs. Each program was designed to draw and engage television audiences to new offerings or specials on the NBC broadcast schedule. In addition, LCI provides strategic marketing counsel and media training for executives of the company.
Milestones
- Huge successes in regional markets for reality programming and scripted series in the all-important Fall season debuts.
- Issues-oriented programming such as trends in plotlines gained tremendous exposure in the entertainment trade press, including trade stalwarts The Hollywood Reporter, Variety, Entertainment Weekly and TV Guide.
- Network and affiliate programs such as language conversions and thematic seasonal programming covered by NPR, The Wall Street Journal and New York Post.
Results
LCI’s national media relations program garnered placements in business press such as The Wall Street Journal, Hollywood Reporter, National Public Radio, and others. LCI’s market-by-market campaigns yielded sizable results in all top DMA’s, including print and broadcast coverage.
ROI
The fact that LCI is not in NY or LA is a plus in generating entertainment and business news coverage, and the success of this client is a testament to LCI’s “can-do” attitude. NBC benefited by the newness and out-of-the-box thinking of LCI associates. Creative thinking is fostered by continually taking advantage of the agency’s vast resources and media contacts across practice areas. NBC received more than a 2,000% return on investment for LCI’s public relations services.