Case Study

Center for Neuro Skills: Newsjacking

Challenge

Centre for Neuro Skills (CNS) is a respected world leader in providing intensive rehabilitation and medical programs for those recovering from all types of brain injury. CNS covers a full spectrum of advanced care from residential and assisted living to outpatient/day treatment. Founded by Dr. Mark Ashley in 1980, CNS has seven locations in California and Texas.  

Newsjacking Opportunities

Bruce Willis/Aphasia: In 2022, movie star Bruce Willis’ family revealed that he had been diagnosed with aphasia and would retire from acting.  Landis PR immediately contacted regional and national media about how CNS has been treating patients with aphasia for many years, and offered up neurologists/medical directors who could discuss this language disorder that can occur after brain injury.  Landis PR pitched CNS to Southern California, Austin and Dallas-Fort Worth media, offered expert analysis about aphasia.

John Fetterman, United States senator from Pennsylvania: Just months after Pennsylvania Lt. Gov. Fetterman suffered a near-fatal stroke, he won his crucial Senate race in 2022.  Senator-elect Fetterman produced a letter from his doctor testifying that he faced “no work restrictions.” Landis PR made CNS available to discuss recognizing the warning signs of stroke, as well as overcoming the stigma of stroke and returning to work– much like what Mr. Fetterman has gone through in admitting his condition. 

Results

  • Landis PR secured interviews for Dr. Matthew Ashley with KBFX/Eyewitness News, KRLD Radio and Austin-American Statesman for aphasia story.
  • Fielded LA Times request to speak with a CNS family member.  Connected reporter to Tim Culver (Oklahoma), husband of wife living with aphasia.
  • Landis PR recognized that Sen. Fetterman’s story is a win for stroke survivors and a positive outcome for those with disabilities. Landis pitched the Dallas Morning News for an OpEd written by CNS’ Dr. Omesh Singh.

Clips:

Los Angeles Times Frustrating, little-known disorder in spotlight after Bruce Willis’ aphasia diagnosis (front page story); former CNS patients quoted.

Also ran in: Yahoo News, Sacramento Bee, Yahoo News UK, Denver Gazette, Medical Xpress, Sentinel Source, San Diego Union Tribune, MSN Entretenimiento US (es), Los Angeles Times (Spanish), among others. 

Bakersfield Now/Fox 28 Speaking with specialist: Dr. Matthew Ashley on aphasia symptoms, causes, & treatments.

Austin-American Statesman What is aphasia? Dr. Matthew Ashley explains the condition that’s affecting Bruce Willis and millions of other Americans. Also ran in: Yahoo News

KRLD CNS’ Dr. Matthew Ashley talks about Aphasia. 

WBAP Radio (Dallas/Ft. Worth) June Is Aphasia Awareness Month with guest Dr. Gary Seale.

Dallas Morning News John Fetterman’s stroke recovery during Senate race is inspiring. 

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