LCI developed this campaign to increase customer engagement and activity for Cartridge World’s online presence in an effort to re-galvanize social media efforts and grow Cartridge World’s potential customer base.
Together with the client, LCI developed a Go Green, Win Green contest in conjunction with Earth Day. The contest asked business customers to share how they are helping to preserve the environment in the workplace – all for the chance to win $10,000.
LCI developed a media strategy timed with the launch of the contest in advance of Earth Day. LCI optimized an announcement press release to leverage online activity and then conducted outreach to online media while utilizing social media channels for contest messaging. LCI generated substantial online buzz through news outlets, sweepstakes blogs, websites and environmental outlets, as well as through multiple social media platforms, including: Twitter, Facebook and the blogosphere. Additionally, LCI leveraged Cartridge World’s existing customer base and franchise network to enhance campaign visibility.
Social Media Campaign Results
Media coverage included more than 300 placements in all major online sweepstakes outlets, including About.com and green blogs such as TheRecycler.com. In total, the campaign generated more than 200 million impressions. Cartridge World’s Facebook page ‘likes’ increased from 50 to nearly 1,000 and the contest received almost 12,000 entrants.