Case Study

AEye

Challenge: 

AEye, a software defined lidar company working in the smart cities/transportation, automotive, industrial and defense industries, turned to Landis for communications strategy and implementation. Lidar sensors help moving machines and computers “see” using laser technology.​ 

While lidar had been in the news for the past few years, the general tone of media had become a bit negative. Elon Musk and Tesla dominated the autonomous vehicle subject matter in the media along with concern over pedestrian safety. AEye wanted to be part of the conversation, but equally represented in other industries adopting lidar functionality. 

 

Strategy: 

Landis created media outreach and brand awareness campaigns for smart cities, defense, B2B automotive and the opening of the Japan marketplace (with the able assistance of PRGN partners in Japan and Detroit). At the same time, the agency worked to keep AEye in the positive conversations around consumer safety. ​ 

The team created a technology PR campaign with big, bold ideas and executed communications and events to elevate the AEye brand:​ 

  • Created “Green Triangle” thought leadership platform, showing AEye at the convergence of today’s hottest industries.  Platform was used for interview pitching, securing speaking engagements, earnings calls and contributed content.​
  • Conceived of and executed a national survey with autonomous vehicle industry association PAVE; launched survey results at Las Vegas’ Consumer Electronics Show 2023. ​ 
  • Developed software defined electric vehicle tool kit.​ 
  • Executed major AEye event at the US embassy in Tokyo.​ 
  • Launched AEye in the defense space ​ 

 

Results: 

  • AEye was mentioned in 16,200 media outlets, including Automotive News, ABC News, Wards Intelligence, Tech Crunch, Intertraffic World, Inside Unmanned Systems and Business Korea. 
  • The company’s first piece of national broadcast coverage aired on ABC and focused on their paid internship program for displaced Ukrainian students living in the US. 
  • CES, a touchstone for autonomous tech, became an AEye event that not only showcased their product functionality, but highlighted Landis-brokered partnerships with PAVE (Partners for Automated Vehicle Education) and increased media attention over previous years by 50%. 

 

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