Best PR Stunts, Fails and Learnings of 2023 – Part One

Before 2023 is too far in our rear view, the staff at Landis shares their favorite PR stunts of the year…here’s Part One: Don’t Let Your Communications be on AutoDrive By Sean Dowdall Robotaxis carry on-demand riders in an autonomous vehicle without a driver. Cruise is one of the autonomous vehicle companies doing live testing on the streets of San…
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Five Habits That Improve a PR Pro’s Productivity

Note: This is a reposted blog by our Public Relations Global Network Partner, Samantha Frost – L.C. Williams & Associates. For the original blog, please visit here. In a career defined by busy, unpredictable days, PR pros are always looking for ways to be more productive. Here are five ways to help you work smarter – not harder – and…
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Replacing AI with EI (Emotional Intelligence)

By Makenzi Jordan Rodriguez  Empathy is a distinctly human trait. Whether we love or hate it, artificial intelligence (AI) has undoubtedly reshaped how we live, work and interact. From iPhones to self-driving cars, we have adapted our lives around technology, and most recently, AI. Despite AI’s robust capabilities, there is one crucial aspect that it will never be able to…
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How Preparing for New Business Is Just Like Going Back to School

Note: This is a reposted blog by our Public Relations Global Network Partner, Abbie Fink – HMA Public Relations. For the original blog, please visit here. I am working from my sister’s house this week. Not only am I enjoying her amazing cooking and considerably cooler temperatures, but I am also witnessing what she does to get herself ready to go…
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Is AI a threat or benefit to marketers and communicators? 2 PR pros weigh in

Note: This is a reposted blog by Kristen Dunleavy – Muck Rack. For the original blog, please visit here. Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. This has created both an opportunity and a…
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Top AI Tools for PR and Marketing Pros

Are you feeling excited and terrified by the impact of AI? You’re not alone. With AI rapidly changing the world and the way we work, it’s essential to understand how we can use it to enhance our lives and careers. Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. This…
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Susan Slusser – Meet the Media

Happy Opening Day!  As Major League Baseball opens the season this week, we invited award-winning journalist, Susan Slusser to be interviewed for “Meet the Media.”  Susan covers the San Francisco Giants for the San Francisco Chronicle. She covered the Oakland Athletics for more than two decades, before she became the Giants beat writer in 2021. In 2021, Susan was the first…
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Passion Communicates. Without It, There is No Story to Tell.

By Makenzi Jordan Rodriguez February 5, 2023, was the 65th annual Grammy Awards Ceremony. Of all the Grammy winners, each one who gave an acceptance speech shared the passion they have behind the stories they aim to tell through their music. Following Beyoncé’s four Grammy wins, Bonnie Raitt won Song of the Year for her track “Just Like That.” “I…
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“No Problem” is a Problem

By Makenzi Jordan Rodriguez I was inspired by Landis’ founder, David Landis, as I was hunting for writing inspiration from LCI’s past.  After many clicks to “older posts” on our website, I finally found it: I Worry When You Say, “No Worries!” It brought me back to 2015 when I worked as a sales associate at Nordstrom and was helping…
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AP Style in Public Relations: Top Five Tips for Press Releases

By Diana G. Haven Our team collectively cheered the recent release of the 56th Edition of the Associated Press Stylebook, a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. New editions are released every other year, and the 56th has almost 300 new and revised entries since the last update in…
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