5 Outcomes to Expect From Your PR Campaign

By Brianne Miller, LCI You’ve taken the plunge and designed a PR campaign that you hope will advance your goals. You’ve written plans, the team is in place and stakeholders are on board. That’s a lot of work for…? That’s right. Begin with the end in mind! Here are five outcomes you should expect from any well-designed and implemented PR…
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Do I Need a Social Media Marketing Manager?

By Robin Carr, LCI To answer the question, let’s examine the history and the data. Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” The 2019 Pew Research Center report on social media use…
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Riding the wave of a viral video: The story of the coyote and the badger

By Polly Winograd Ikonen To quote our client, Peninsula Open Space Trust (POST) CMO Marti Tedesco, “Luck is when opportunity meets preparation.” I experienced that near-cosmic convergence earlier this month, when I arrived in the office on Tuesday, Feb. 5 to an inundation of media requests for a video segment of a coyote and badger hunting together. The video, which…
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Mauricio and Austin’s Excellent Adventure at Chase Center

By Robin Carr, Senior Counselor No matter how many years removed I am as “Director of Communications” for the San Francisco Giants (I left in 1994 after 10 seasons), I’m still known in many PR and media circles as “Robin from the Giants.” Now, as a Senior PR Counselor at LCI, I’ve had the privilege of working with Becoming Independent…
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Meet the Media – Thomas Moore

Thomas Moore is a Senior Reporter for PRWeek. He is based in New York City. What’s your top priority at work for today? I cover PR agencies, so scoops, scoops, scoops. I need to know who’s leaving what firm, where they’re going and why they left. And I really want to know what RFPs are out there and what accounts…
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4 Ways To Leverage PR While Working With Influencers

By Alessandra Malvermi, Sound Public Relations (PRGN partner based in Milan, Italy) The use of influencers is now a crucial element in every communications and PR agency. Over the latest years, influencer marketing has won the trust of consultants and their customers, but as with most trends, we run the risk of underestimating its complexity. “She has 70k followers on…
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Meet the Media: Joe Garofoli

Joe Garofoli is a senior political writer for the San Francisco Chronicle and host of “It’s All Political” podcast. What’s your top story for today? Since I write about national and state politics, the top story for today – and nearly every day for the past 18 months – has been: What did the Trump Administration do, and how will…
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Why I Say “Google It” More Than Anything Except “Thank You”

By Sean Dowdall, General Manager & CMO I am constantly surprised that people forget there is nearly always an answer at their fingertips. This is true whether it be colleagues, friends, clients or people you see every day – people such as grocery clerks, waiters, etc. We are all constantly asking questions such as “how do I do . ….
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