What is Tech PR?

By Brianne Miller, LCI Back in the day (say, the early 2000s), tech public relations was pretty much one giant category. If your client/business created or sold an online tool or offline hardware, you were doing “tech PR.” Much has changed. Like any other nascent industry, tech spawned sub-categories of specialties, including B2B tech, consumer, OEM, app development, advertising tech,…
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SPAC Attack: What They Are, Why You Should Care And How Communications Plays A Role

By Brianne Miller, LCI You can’t swing a unicorn these days without bumping into a SPAC conversation (sorry, bad Silicon Valley joke). In days of yore (pre-COVID), the technology PR world would hum with conversations about IPOs, vesting schedules and year-long plans for going public. Like everything else, things are different today. Life moves pretty fast. If you don’t stop…
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Meet The Media: Gene Roe, editor of Lidar News

By Sean Dowdall, LCI General Manager Gene Roe is the founder and managing editor of LiDAR News.  Landis Communications Inc.’s work with our client Velodyne Lidar connected us to Gene and his publication.  Gene is an engineer and entrepreneur, founding and assisting emerging technology companies in their growth.  Gene lives virtually online – and also in New Hampshire.  Tell us…
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