Category: Technology

Brands face constant challenges: key team members go on leave, workloads surge unexpectedly and competitive pressures demand sophisticated intelligence gathering. While many companies view their communications agency as simply a vendor for specific projects, the smartest organizations recognize a fundamental truth: an integrated communications agency can serve dual roles as both your operational safety net and your strategic secret agent. …
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By Brianne Miller In an age where artificial intelligence, geographic search optimization (GEO), and large language models (LLMs) dominate digital conversations, many brands are rushing to embrace the latest technological solutions. However, the most successful organizations understand a fundamental truth: traditional public relations isn’t obsolete—it’s more critical than ever. The timeless pillars of strategic communications—messaging, media relations, brand awareness, reputation…
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By Brendan Davis Last week, I had the opportunity to attend NVIDIA’s 2025 Global Technology Conference (GTC). The event provided a glimpse into the future, especially around the use of AI and its expanding applications across industries. Walking the show floor, I was struck by how technology doesn’t just process information but enhances human creativity, turning our most innovative dreams…
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San Francisco is known for its iconic landmarks and thriving tech industry. San Francisco and the greater Bay Area also serve as innovation hubs for sectors like autonomous mobility, food & beverage, life sciences/biotech, medical devices and finance. At Landis, we leverage over three decades of expertise to navigate this unique market landscape, offering insights and strategies that help businesses…
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This week’s blog post is written by Leslie Dagg, Account Supervisor at Bianchi Public Relations, Inc., our Public Relations Global Network partner in Michigan. Earlier this month, the Public Relations Society of America’s (PRSA) Detroit chapter hosted an illuminating in-person event titled Connecting to Detroit’s Automotive Media. Local PR professionals had the opportunity to engage with a distinguished panel of…
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This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market. For the original blog post, please visit here. Business Environment in Denmark Denmark has…
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By Brianne Miller B2B tech PR campaigns are special – no really! Full of acronyms and information that changes at the speed of bytes, the tech world commands a special amount of care and preparation before any outbound PR campaign. Here are a few tips: Don’t waste the media’s time – have NEWS. Just because you think that minor change…
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Finland is consistently ranked as the happiest country in the world, and trust is an essential aspect of Finnish society, making it a safe and stable environment for investment. According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat, writes about the business environment in…
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Note: This is a reposted blog by our Public Relations Global Network Partner, Michael Diegelmann, cometis AG. For the original blog, please visit here. Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. Meet the Integrity Star Award which presents a completely new approach and objectively evaluates companies against 4,000 criteria in their published sustainability reports….
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By Andie Davis After attending this year’s NVIDIA GTC, it’s clear that artificial intelligence (AI) is coming in hot and here to stay. While AI-powered robots and customer service tools are intriguing, many are wondering how AI will impact the day-in-day-out marketing world as we know it. In this blog, I’ll share key takeaways learned at the conference from a MarCom…
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