It’s a good week at Landis. We’re proud to share that Landis Communications Inc. (Landis) has been named to PRNEWS’ 2027 Agency Elite Top 120, the industry’s most respected roster of PR and communications firms. The list, unveiled on September 9, recognizes agencies of every size and specialty for the kind of work that actually moves the needle for clients,…
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By Polly Ikonen There’s a saying: If you want to go fast, go alone. If you want to go far, go together. Land conservation is definitely a long game, and land, especially here in California, is expensive. So, a successful conservation project usually involves multiple partners. As the media relations team of record for numerous land conservation organizations, Landis has…
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By Makenzi Jordan Rodriguez Every June, organizations change their logos to rainbow colors, publish statements of support and launch Pride campaigns. While those efforts can be meaningful, I’ve learned something after working on LGBTQ+ media relations campaigns over the past several years: I’ve realized that the strongest LGBTQ+ stories don’t happen because it’s Pride Month. Pride simply gives us another…
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By Makenzi Jordan Rodriguez Each year, Public Relations Society of America San Francisco (PRSA-SF) recognizes a Woman of the Year whose work has made a lasting impact on the Bay Area communications community. This year, Landis’ very own Robin Carr is honored as Woman of the Year. Robin is a respected leader, trusted advisor and steady presence in both PRSA-SF…
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By Brianne Miller In an age where artificial intelligence, geographic search optimization (GEO), and large language models (LLMs) dominate digital conversations, many brands are rushing to embrace the latest technological solutions. However, the most successful organizations understand a fundamental truth: traditional public relations isn’t obsolete—it’s more critical than ever. The timeless pillars of strategic communications—messaging, media relations, brand awareness, reputation…
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Landis Communications Honored by PR News, PR Daily, PRGN and O’Dwyers By Sean Dowdall In the immortal words of Sally Field (one of my favorite actors), “You like me, you really like me!” Landis has been honored with multiple awards for our client work this year, and we’re overjoyed to share this news. From creative storytelling to purpose-driven campaigns, our…
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By Andie Davis Artificial intelligence (AI) is fundamentally changing how audiences discover and consume information, and the public relations industry is experiencing the most significant transformation since the advent of digital media. PR professionals who adapt quickly will find unprecedented opportunities for impact and measurement. Those who don’t… risk becoming obsolete. I recently attended the Public Relations Society of America’s…
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Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Everyone at Landis is well-versed in understanding the benefits of a well-placed piece of content, but sometimes clients need a little more of an explanation on how this one tactic can move the needle on overall strategic communications. Here are the…
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By Beatrice Kilat A strong communications program is one that is resilient in any situation. As the 24-hour news cycle barrels on, breaking news in and outside of regular office hours, it can be difficult for any one individual to stay engaged and on top of what is important, relevant, urgent, and what is actionable. When events happen on the…
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By Polly Ikonen Western Rivers Conservancy (WRC), based in Portland, Oregon, prefers to fly under the radar. Or at least that was the case for their first three decades. As their name suggests, Western Rivers works to protect waterways across the American west by purchasing lands around rivers and streams to conserve habitat for fish and wildlife, protect key sources…
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