By Makenzi Jordan Rodriguez Every June, organizations change their logos to rainbow colors, publish statements of support and launch Pride campaigns. While those efforts can be meaningful, I’ve learned something after working on LGBTQ+ media relations campaigns over the past several years: I’ve realized that the strongest LGBTQ+ stories don’t happen because it’s Pride Month. Pride simply gives us another…
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By Makenzi Jordan Rodriguez History has a way of finding you when you least expect it. I’ve loved history for as long as I can remember, and antiques hold a special appeal because they are living relics of another time. The dustier the better, because I know a good story lives within that item. It’s one of the many reasons…
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By Makenzi Jordan Rodriguez Each year, Public Relations Society of America San Francisco (PRSA-SF) recognizes a Woman of the Year whose work has made a lasting impact on the Bay Area communications community. This year, Landis’ very own Robin Carr is honored as Woman of the Year. Robin is a respected leader, trusted advisor and steady presence in both PRSA-SF…
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By Brianne Miller In an age where artificial intelligence, geographic search optimization (GEO), and large language models (LLMs) dominate digital conversations, many brands are rushing to embrace the latest technological solutions. However, the most successful organizations understand a fundamental truth: traditional public relations isn’t obsolete—it’s more critical than ever. The timeless pillars of strategic communications—messaging, media relations, brand awareness, reputation…
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By Makenzi Jordan Rodriguez At Landis Communications, we wake up each morning energized by the opportunity to create communications that are meaningful, strategic and help build a better world. This Pride Month, we celebrate how our values-aligned approach to communications creates lasting impact and genuine connections across all the communities we serve. Making Dreams Visible When we craft messaging for…
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By Brianne Miller Unless you live under a rock (in which case, can I join you?), you know that this year’s U.S. presidential election will continue to take up most of the media’s attention until the inauguration. The political fervor is palpable, and the airwaves are saturated with campaign messages, debates and election-related news. But life and business go on….
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Note: This is a reposted blog by our Public Relations Global Network Partner, Chip Taylor, Novitas Communications. For the original blog, please visit here. At the intersection of public relations and public policy is an opportunity for communication professionals to exert considerable influence. Public policy decisions can impact our client businesses and organizations, making it imperative for PR and communications experts to understand…
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Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine. How do today’s PR teams keep up? Savvy PR…
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In honor of the 2023 Academy Awards, the Landis team couldn’t resist picking our favorite movies about journalism to be nominated for or win an Oscar. Whether it’s “All the President’s Men” or “The Devil Wears Prada,” these films capture the behind-the-scenes tenacity, courage and talent required to work in the ever-changing world of the media. Read on and hit…
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By Makenzi Jordan Rodriguez February 5, 2023, was the 65th annual Grammy Awards Ceremony. Of all the Grammy winners, each one who gave an acceptance speech shared the passion they have behind the stories they aim to tell through their music. Following Beyoncé’s four Grammy wins, Bonnie Raitt won Song of the Year for her track “Just Like That.” “I…
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