What’s in store for communications in 2021?

by David Landis, LCI President Wrapping up a challenging year (to say the least), all the prognosticators come out, predicting this and that for 2021. The world of public relations is no different. So I asked my international PR colleagues from the Public Relations Global Network for their predictions. I got answers from all over the globe – many of…
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What are the best practices for social media?

by David Landis, LCI President What are the best practices when using social media? That’s a good question. Our Seattle Public Relations Global Network PR affiliate, The Fearey Group, helped answer that with the following blog by Katie Lindquist. This blog originally ran in a slightly different form on September 18, 2020. My takeaways? Wednesday appears to be one of…
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Social Media Primer: Which Platform Is Right For Your Business?

“Social Media is ubiquitous these days,” says LCI President David Landis. “I found this post, written by Bailie Pelletier from our Seattle PR Public Relations Global Network agency affiliate, The Fearey Group, particularly helpful. It delineates which platform is right for which business. My takeaways? That males between 25-34 are most active on Facebook; that Instagram is ideal for B2C…
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LCI Turns 30 / “3 for 30” Video Series: Hank Plante, KPIX-TV

As part of LCI’s 30th anniversary (#LCI30) celebrations this month, David Landis interviews three communications industry professionals who’ve impacted our business and contributed to our success. This week’s interview is with Hank Plante, a veteran journalist who met David when they worked together at KPIX-TV (CBS) in San Francisco. The pair were among the first in the nation to start…
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The Evolving Role of Social Media and Technology

By Gregory Bortkiewicz, Account Executive I’ve always been a keen follower of social media trends, and in recent weeks I’ve been giving thought to the ever-changing role of social media in society. A few things steered my mind in this direction. I thought I’d share with you now and would love to hear your feedback. At Home – Virtual Reality…
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AMA: How to use Reddit for PR

By: Nick Singer, Account Coordinator  AMA, which stands for “Ask Me Anything”, is a term used to describe interviewing people on Reddit. Here is snap shot of what it looks like from Anthony Bourdain’s AMA: You can find AMA’s under the /r/IAmA/ subreddit (a category or community with Reddit), which currently has over 10 million subscribers. If you dig through past…
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LCI Blog: Digital PR – Tips for YouTube Optimization

  By Eric L. Steckel, LCI’s Digital Media Strategist As the second largest search engine on the web, YouTube is now the 800 pound gorilla in the online video world. If you’re creating video content, you need to have it on YouTube. However, just posting videos is nowhere near enough. It’s important to ensure that your video content is part…
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LCI Blog: MediaMonday – Omar Akhtar, senior editor at The Hub, PRWeek’s sister brand

What’s your top story for today? We have a story up about Kenneth Cole’s very misguided and tone-deaf tweet which referenced Syria, and tried to make light of the situation by talking about his footwear line. http://www.thehubcomms.com/blog/kenneth-cole-is-stupid-on-twitter. It’s such a classic example of how to use social media badly. He followed it up with an Instagram video claiming he was…
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LCI Blog: How can Facebook Graph Search help public relations?

Hi, I’m Samantha Cuerington, LCI’s newest intern. I graduated from Saint Mary’s College of California in May, and soon after walking across the stage, I was given the opportunity to join the LCI team. A few months ago, one of LCI’s former team members wrote about the creation of the Facebook Graph Search and how it can help PR professionals….
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