The highly anticipated Muck Rack 2023 State of Journalism Report, which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating. Among many other findings, the report indicates that economic uncertainty has impacted the work of…
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By Makenzi Jordan Rodriguez February 5, 2023, was the 65th annual Grammy Awards Ceremony. Of all the Grammy winners, each one who gave an acceptance speech shared the passion they have behind the stories they aim to tell through their music. Following Beyoncé’s four Grammy wins, Bonnie Raitt won Song of the Year for her track “Just Like That.” “I…
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By Andie Davis Since its launch, TikTok has taken the social media landscape by storm, reaching over 1 billion users in 2023. Social media platforms like TikTok can be a great way for companies to reach target audiences where they are, especially younger generations. So, why should brands focus their efforts on TikTok? TikTok has an extremely large global reach,…
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By Andie Davis Like it or not, your company needs social media – here’s why: Over half the world is on social media. 4.7 billion people worldwide are on social media, according to new data, with most individuals spending two and a half hours a day scrolling their feeds. Over the past twelve months, more than 227 new users have…
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Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. To see the original post, please see here. Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform In a digital world, use of social media is no longer optional. Having a social media strategy can boost your brand and expand…
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By Robin Carr, LCI Social media users passed the 3.5 billion mark in July 2019, as reported by WeAreSocial. So what are some of the benefits of social media for business? From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience Twitter, Facebook and Instagram are extremely popular…
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By Andie Davis, LCI Let’s face it, out with the old and in with the new is an understatement in today’s world. With a plethora of information and content at our fingertips, we’ve gotten used to a rapidly changing online landscape. So, how do you break through the noise? Currently, there are over 3.6 billion social media users worldwide. Statista…
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By Robin Carr, LCI To answer the question, let’s examine the history and the data. Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” The 2019 Pew Research Center report on social media use…
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By Andie Davis, LCI Authenticity always wins. In today’s world, we get bombarded by advertisement after advertisement. Most of us tune out when advertisements turn on. In fact, a total of 42.7 percent of internet users worldwide use ad blockers. Focus is shifting away from traditional advertising methods. Why? Because one-way communication is, well, a one-way street. Consumers crave authenticity,…
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By Polly Winograd Ikonen As a communications and marketing professional, you obviously know that having your company or client on social media platforms is critical. But simply creating organic posts is no longer enough to generate the engagement you seek. The term ‘social media marketing’ can be used to describe all kinds of promotional activities on these platforms. In this…
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