Why should brands use social media for their business?

By Robin Carr, LCI Social media users passed the 3.5 billion mark in July 2019, as reported by WeAreSocial. So what are some of the benefits of social media for business? From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience Twitter, Facebook and Instagram are extremely popular…
Read More

Steps to Grow Your Business with Influencer Marketing

By Andie Davis, LCI Let’s face it, out with the old and in with the new is an understatement in today’s world. With a plethora of information and content at our fingertips, we’ve gotten used to a rapidly changing online landscape. So, how do you break through the noise? Currently, there are over 3.6 billion social media users worldwide. Statista…
Read More

Do I Need a Social Media Marketing Manager?

By Robin Carr, LCI To answer the question, let’s examine the history and the data. Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” The 2019 Pew Research Center report on social media use…
Read More

Driving Your Message with Influencer Marketing

By Andie Davis, LCI Authenticity always wins. In today’s world, we get bombarded by advertisement after advertisement. Most of us tune out when advertisements turn on. In fact, a total of 42.7 percent of internet users worldwide use ad blockers. Focus is shifting away from traditional advertising methods. Why? Because one-way communication is, well, a one-way street. Consumers crave authenticity,…
Read More

What is Influencer Marketing?

Video by Los Muertos Crew from Pexels By Andie Davis, LCI We’re not buying what you’re selling. That’s right, 1-minute advertisements interrupting my TV programming, I’m talking to you. In today’s business market, younger consumers remain unconvinced by advertisements trying to sell them various products. Instead, they look to influencers or celebrities to endorse products before they buy. A study published in “Journal…
Read More