Amplify Your PR Wins

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine. How do today’s PR teams keep up? Savvy PR…
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6 lessons from industry-leading Latino voices in PR

Note: This is a reposted blog by Kristen Dunleavy from Muck Rack. For the original blog, please visit here.  Understand the complexities of Hispanic communities To kickstart the webinar, host Sonia Diaz, president of Zaid PR and president of the Hispanic Public Relations Association, shared an alarming statistic: while Latinos make up 20% of the population, they only account for 13%…
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World Communicators Want Your Questions

By Sean Dowdall Landis Communications is proud to be hosting the Public Relations Global Network’s (PRGN) international membership conference, representing more than 50 communications agencies from around the world in San Francisco from October 18 – 20. A member since 2005, Landis has the benefit and delight to be working with our partners from Japan to Germany, Chile to South Africa,…
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Discussing the Values-Aligned Company on the PRGN Podcast  

Landis Communications’ president Sean Dowdall appeared on the Public Relations Global Network (PRGN) podcast to discuss how he runs the agency as a values-aligned company. Sean is in conversation with Abbie Fink from partner agency HMA Public Relations. Give a listen here or learn more about Landis and our philanthropic work here. Growing up in a small town on the Flathead Indian Reservation in…
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Event Sustainability: The Triple Bottom Line

Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here. There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance (ESG) factors influence event planning. The triple bottom line leans into…
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Replacing AI with EI (Emotional Intelligence)

By Makenzi Jordan Rodriguez  Empathy is a distinctly human trait. Whether we love or hate it, artificial intelligence (AI) has undoubtedly reshaped how we live, work and interact. From iPhones to self-driving cars, we have adapted our lives around technology, and most recently, AI. Despite AI’s robust capabilities, there is one crucial aspect that it will never be able to…
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Corporate Giving – Leading by Example

By Sean Dowdall One of my core values, and the core values of Landis Communications, is to be a good citizen. Giving back, whether it be a monetary contribution or an act of service, is crucial to achieving a better tomorrow. I’m very proud to share that for the fourth year in a row, San Francisco Business Times has named…
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The Power of Emotional Marketing in Healthcare Communications

By Brianne Murphy Miller The best marketing programs go beyond educating the public on who you are and what you do; they resonate with the public, bringing out an emotional response that lasts. The healthcare industry is inherently emotional, as powerful situations and life-changing moments happen every day. Combining the rational side of healthcare with emotional marketing allows you to…
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“We Still Need to Fight Misinformation and Disinformation”

Note: This is a reposted blog by our Public Relations Global Network Partner, David Wills – Media Profile Inc. For the original blog, please visit here. The slippery slope of misinformation and disinformation is getting steeper. And when you add politics to the mix, it’s like throwing oil on the slope, too. While I am encouraged that many people are adapting and…
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Navigating Tumultuous Waters: Careless Companies Sink, Thoughtful Companies Swim

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng – Novitas Communications. For the original blog, please visit here. After the past few months of corporate missteps, it would be simple to advise companies to just keep their heads down and not engage in potentially controversial issues. But that’s not how PR folks roll.   A recent…
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