Great Stories Hiding in Plain Sight Still Need PR

September 3rd, 2026

By Makenzi Jordan Rodriguez A great story doesn’t automatically become a news story If a story is interesting enough, reporters will find it…eventually. But every day, journalists are sorting through breaking news, assignment tips, pitches, press releases and their own reporting, and there are plenty of genuinely compelling stories that never reach the right reporter. Timing is everything. A PR…
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How a Sea Lion Serenade Became a Publicity Stunt That Traveled the Nation

June 10th, 2026

By Makenzi Jordan Rodriguez When you’re building a publicity campaign, you’re always asking the same question: “What will make people stop scrolling?” In an oversaturated media landscape, even the most talented performers need “Steller” publicity (meet Steller Sea Lion Chonkers via KQED!). So we created exactly that. An Unexpected Love Letter to San Francisco If you’ve been to San Francisco,…
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