It’s a good week at Landis. We’re proud to share that Landis Communications Inc. (Landis) has been named to PRNEWS’ 2027 Agency Elite Top 120, the industry’s most respected roster of PR and communications firms. The list, unveiled on September 9, recognizes agencies of every size and specialty for the kind of work that actually moves the needle for clients,…
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By Abbie S. Fink This is a republished blog by Abbie S. Fink, President of HMA Public Relations and PRGN’s MarCom Chair. For the original blog, please click here. Brand influence has never been particularly easy to measure. Organizations can track media coverage, social engagement, website traffic, sales, and other concrete outcomes, but knowing what can be measured is different from knowing…
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By Abbie S. Fink This is a republished blog by Abbie S. Fink, President of HMA Public Relations and PRGN’s MarCom Chair. For the original blog, please click here. For years, organizations have measured success by what people know about them: brand awareness, impressions, media coverage, and website traffic. And although these metrics still matter, they are no longer enough….
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By Sean Dowdall, President, Landis Communications Inc. I’ve spent the past few years watching healthcare communications get more complicated. Between AI adoption, drug pricing pressure, patent cliffs and a news cycle that never slows down, health and pharma clients need partners who understand policy, science and public sentiment all at once, often across multiple countries at the same time. That’s…
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Landis Communications Honored by PR News, PR Daily, PRGN and O’Dwyers By Sean Dowdall In the immortal words of Sally Field (one of my favorite actors), “You like me, you really like me!” Landis has been honored with multiple awards for our client work this year, and we’re overjoyed to share this news. From creative storytelling to purpose-driven campaigns, our…
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Our Public Relations Global Network (PRGN) partner in New York City, Bill Southard of Southard Communications, wrote this week’s blog. PRGN conducted a global research survey to better understand how brands can stay credible and connected in today’s ever-shifting landscape. Bill offers insights on what today’s most admired brands are doing differently and how others can follow. For the original…
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San Francisco is known for its iconic landmarks and thriving tech industry. San Francisco and the greater Bay Area also serve as innovation hubs for sectors like autonomous mobility, food & beverage, life sciences/biotech, medical devices and finance. At Landis, we leverage over three decades of expertise to navigate this unique market landscape, offering insights and strategies that help businesses…
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This week’s blog is written by Abbie S. Fink, President of HMA Public Relations, our Arizona Public Relations Global Network partner. Abbie discusses the challenges public relations professionals face in managing communication on controversial issues like guns, abortion, climate change, the presidential election and war. For the original blog post, please visit here. The world continues to face wave after wave…
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This week’s blog post is written by Leslie Dagg, Account Supervisor at Bianchi Public Relations, Inc., our Public Relations Global Network partner in Michigan. Earlier this month, the Public Relations Society of America’s (PRSA) Detroit chapter hosted an illuminating in-person event titled Connecting to Detroit’s Automotive Media. Local PR professionals had the opportunity to engage with a distinguished panel of…
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This week, we’re sharing insights from our Public Relations Global Network Partner, Martin Lucander, Aspekta AB, on the EU’s new Green Claims Directive. This legislation is designed to tackle corporate greenwashing by implementing strict regulations on sustainability claims in order to restore consumer confidence and promote fair competition. For the original blog, please visit here. With the passing of the Green Claims Directive,…
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