Top Tips For Environmental PR Specialists

By Polly Winograd Ikonen, LCI Everyone’s talking and writing about the environment and climate change these days. In our market, for example, The San Francisco Chronicle has recently doubled the number of writers permanently assigned to the climate beat and is rolling out numerous climate-related special features.  This is a journalistic pivot that bodes well for professionals and organizations focused…
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Top Websites, Blogs and Magazines for PR Pros

We decided to publish an updated version of this popular blog since it provides valuable information for PR and marketing professionals. This blog originally appeared on the Public Relations Global Network (PRGN) website in May 2019. PRGN is a connected network of 50 public relations firms serving key markets around the world. Although they are not on the list, PRSA San…
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What is Tech PR?

By Brianne Miller, LCI Back in the day (say, the early 2000s), tech public relations was pretty much one giant category. If your client/business created or sold an online tool or offline hardware, you were doing “tech PR.” Much has changed. Like any other nascent industry, tech spawned sub-categories of specialties, including B2B tech, consumer, OEM, app development, advertising tech,…
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Meet the Media – Warren Thayer

Blog courtesy of Robin Carr, LCI Warren Thayer is the editorial director and co-founder of Frozen & Refrigerated Buyer. A lifelong journalist, he has been writing about the supermarket business for 40 years. He has been on CNN and national public radio multiple times. Landis Communications Inc.’s work with iTradeNetwork connected us to Warren and his publication. 1. What types…
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15 Steps To Successful Press Release Writing

By David Landis and Andie Davis, LCI Ah, yes, the press release. A public relations professional’s bread and butter. Every public relations practitioner has experience writing press releases, but how many fall into the trap of being a bit too formulaic? Probably more than we would like to admit. In public relations, our number one goal is to earn coverage…
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LCI Goes Virtual

By David Landis, LCI President It’s all the rage these days. Pandemic or not, businesses are looking at how they operate: should they continue to have an office, should they have a hybrid operation – or should they go entirely virtual? Being on the cutting edge, “going virtual” has always been a part of the landscape here in the San…
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Why Current ESG Reporting Is Dangerous For Everyone

By Ariane Hofstetter, CEO of KOHORTEN and Michael Diegelmann, Founder and General Manager of cometis While the importance of ESG (Environment, Social, Governance) issues, sustainable investments and transparent ESG reporting continues to grow, the Global ESG Monitor (GEM) shows that companies from DAX, EUROSTOXX, ASX 50 and Dow Jones still place too little emphasis on sustainability. In an international collaboration,…
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News Literacy – Sticking To The Facts

By LCI’s Andie Davis This week, Andie dives into news literacy and shares best practices to make sure you are sticking to the facts.   Watch our video:   Got a comment? Share your thoughts below or with Andie at [email protected]   Related Articles: Americans and the News Media: What they do — and don’t — understand about each other…
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Meet the Media – Ema Sasic

By Robin Carr, LCI Ema Sasic is the editor of Bakersfield Life Magazine and reporter at The Bakersfield Californian. Landis Communications Inc.’s work with Centre for Neuroskills connected us to Ema and her publication. What types of stories, trends or issues are on your radar now? I always enjoy writing about up-and-coming people who are doing great things in Bakersfield….
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SPAC Attack: What They Are, Why You Should Care And How Communications Plays A Role

By Brianne Miller, LCI You can’t swing a unicorn these days without bumping into a SPAC conversation (sorry, bad Silicon Valley joke). In days of yore (pre-COVID), the technology PR world would hum with conversations about IPOs, vesting schedules and year-long plans for going public. Like everything else, things are different today. Life moves pretty fast. If you don’t stop…
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