Q&A with Polly Winograd Ikonen, Senior Counselor

By Landis Staff Can you tell us about your background? My career started 35 years ago at a PR agency that specialized in the luxury lifestyle sector. I then moved in-house and spent several decades at major cultural institutions on both coasts in roles that spanned the full MarComm spectrum – advertising, content marketing, special events, audience development, sales collateral,…
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Four More Tips for Environmental PR Pros

By Polly Winograd Ikonen In the past year or two, there has been an exponential increase in the amount of media coverage on environmental topics. This is good news for environmental organizations, think tanks and corporations involved in this space. But it also means there’s more work to do for the PR pros charged with promoting their activities and positions….
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Landis Communications‘ Advice for New PR and Communications Graduates

By Landis Staff Spring is here, which means it is graduation time for many college students. We at Landis would like to welcome our new peers in communications, journalism and public relations. To ease your transition from academia, we asked our team what advice they would give those now entering the professional public relations market. Sean Dowdall, President – Finance…
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Q&A with Robin Carr, Senior Counselor

By Landis Staff Can you tell us about your background? I spent 18 years in sports public relations (San Francisco Giants, Nike, EA Sports) before moving into various corporate PR roles (Ubisoft, Gap, Inc., Kodak) and a couple of startups. I’m a San Jose State University (Spartans!) graduate and a Bay Area native (born in San Mateo, CA). What is…
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Crisis? Here are 7 Communications Actions to Take Immediately

By Andy Lowe Successful crisis communications strategizing occurs before an incident. But, in the heat of the moment, it can be difficult to prioritize and act accordingly. My boss at the college radio station believed in Murphy’s Law: If anything can go wrong, it will. While I don’t share that same sense of optimism, it instilled in me that it’s…
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Q&A with Andie Davis, Account Executive

By Landis Staff What is your favorite PR campaign you’ve worked on at Landis? If I had to pick one, it would be the Luke Armstrong campaign we worked on with our client, the Centre for Neuro Skills (CNS). Luke endured a traumatic brain injury (TBI) following a tragic plane crash, in which he was the only survivor. CNS worked…
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Q&A with Brianne Murphy Miller, Business Development Manager

By Landis Staff  What is your favorite PR campaign you’ve worked on at Landis?  I have so many; I can’t pick just one. I loved being part of the team that opened the expanded Lucile Packard Children’s Hospital Stanford. There were amazing positive stories to tell. I currently work with Graton Casino Resort and the Federated Indians of Graton Rancheria….
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Building and Maintaining Virtual Client Relationships

By Andie Davis, Andy Lowe  COVID-19 has changed many things for communicators, from how we manage projects to how we dress – many of us now work in hoodies and sweatpants.   While the immediate impacts of the pandemic are lightening up, many public relations professionals will likely stick to working remotely. Let’s look at a few ways to maintain…
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Meet the Team: Andy Lowe, Senior Account Executive

“Making the simple complicated is commonplace; making the complicated simple, awesomely simple – that’s creativity.” – Charles Mingus, jazz composer and bass player.  Public relations is not a term I heard used until it became a gen-ed choice in college. It came at a time when I had decided I no longer wanted to pursue musical performance professionally, having neither…
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The Importance of Communication

By Andie Davis Words matter. I grew up having that phrase repeated to me often in my formative years, and it rings true to this day, especially now that I work in public relations. Words can evoke emotion, inspire action and tell a story. As public relations professional, I help clients craft meaningful stories for their brand to effectively communicate…
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