Tips for Promoting Your Special Event

By Robin Carr, LCI You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. After a year and a half of (mostly) virtual events, many places around the world are offering in-person events, from concerts to lectures to wine fests and sports. Even CES is joining…
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What is Public Relations?

By Andie Davis, LCI Ever wonder what the difference between PR and advertising is? The history of PR? The day-to-day of a PR professional? How about PR best practices? LCI’s Andie Davis explains all in less than five minutes. Check out the video below: Video Transcription Hi everyone, Andie Davis here from LCI. Today I’m going to take you through…
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It’s Hard To Say Goodbye

Featured image: David Landis with his beloved mai tai: retirement promises more culinary and cocktail excursions for The Gay Gourmet! Photo by: Aaron Blank By LCI Founder David Landis “It’s hard to say goodbye.” Those immortal words from the iconic Broadway musical Dreamgirls ring in my head as I write this, my final postscript, for Landis Communications Inc. (LCI). Yup, as of…
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5 Outcomes to Expect From Your PR Campaign

By Brianne Miller, LCI You’ve taken the plunge and designed a PR campaign that you hope will advance your goals. You’ve written plans, the team is in place and stakeholders are on board. That’s a lot of work for…? That’s right. Begin with the end in mind! Here are five outcomes you should expect from any well-designed and implemented PR…
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How to Write a Competitive Media Analysis

By Sean Dowdall, LCI A competitive media analysis is a valuable research activity and tool that serves as a foundational element at the beginning of a new client relationship. Why? This analysis helps your agency’s team and your clients understand, compare and leverage competitors’ messaging and communications tactics. It is valuable input for drafting your clients’ key messages and developing…
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What Makes a Good Client?

This blog originally appeared on HMA Public Relations‘ website. HMA Public Relations is our Public Relations Global Network partner in Arizona. Blog courtesy of Abbie Fink from HMA Public Relations Finding and securing new business is an ongoing process for any professional services firm — it can happen anywhere at any time, including a baseball game. However, the best source…
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Top Tips For Environmental PR Specialists

By Polly Winograd Ikonen, LCI Everyone’s talking and writing about the environment and climate change these days. In our market, for example, The San Francisco Chronicle has recently doubled the number of writers permanently assigned to the climate beat and is rolling out numerous climate-related special features.  This is a journalistic pivot that bodes well for professionals and organizations focused…
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Top Websites, Blogs and Magazines for PR Pros

We decided to publish an updated version of this popular blog since it provides valuable information for PR and marketing professionals. This blog originally appeared on the Public Relations Global Network (PRGN) website in May 2019. PRGN is a connected network of 50 public relations firms serving key markets around the world. Although they are not on the list, PRSA San…
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What is Tech PR?

By Brianne Miller, LCI Back in the day (say, the early 2000s), tech public relations was pretty much one giant category. If your client/business created or sold an online tool or offline hardware, you were doing “tech PR.” Much has changed. Like any other nascent industry, tech spawned sub-categories of specialties, including B2B tech, consumer, OEM, app development, advertising tech,…
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