Social changes in times of public crisis

This post comes courtesy of Marissa Baker with our Public Relations Global Network partner, HMA Public Relations, in Arizona. ***** During the current public health crisis, many platforms are pushing to roll out new features sooner rather than later. Video streaming services like Disney+ and Hulu have released highly anticipated movies earlier than planned to offer more entertainment for those…
Read More

Getting Employees Ready to Work at the Office Again

By Sean Dowdall, CMO Even as America and many places in the world are rapidly moving to work at home for many industries, now is the time for you to plan when your employees will return to your office. As we have seen in news stories and external communications over the last several weeks, many businesses appeared to be proactively…
Read More

San Francisco prepares to shelter in place for three weeks

In lieu of what you would normally find in this space, we as communicators have decided to bring the topic of the coronavirus pandemic into conversation. San Francisco Mayor London Breed announced today that city residents will be ordered to shelter in place due to the coronavirus pandemic starting at midnight.  This extreme and historic measure – in place for most of the…
Read More

The Tail Wagging The Dog – A Twitter Tale

By Leigh Anne Varney I’m sure you’re familiar with the American idiom “the tail wagging the dog,” which actually hails as far back as the 1870s. Well, this is a tale of a tail-wagging dog who taught me Twitter. Even with three decades of PR and seven years as a journalist under my belt before crossing over to “The Dark…
Read More

What is Public Relations?

What is Public Relations? By David Landis, LCI President Even though I’ve worked in this field for more than 30 years, family members and friends still ask me, “What IS public relations?” And with good reason. It’s not an easy industry to define. Webster’s says: “public relations is the business of inducing the public to have understanding for and goodwill…
Read More

Five tips for your next RFP

Few acronyms strike more fear in my heart than the dreaded RFP – Request for Proposals (Run For Pete’s sake, as I prefer).  Every single one seems to have a different, esoteric requisite. Team bios that are no more than 50 characters each. File sent by 5:00pm on a Friday (are you really reviewing over the weekend?). Or my favorite…
Read More

Client Spotlight: Sutter’s CPMC Van Ness Campus Hospital

As one of the largest not-for-profit medical centers in California, Sutter’s California Pacific Medical Center (CPMC) operates four campuses across San Francisco. The medical center, whose origins date back to 1852 as a clinic for immigrants, enjoys a rich history of caring for people all across Northern California. Sutter’s new CPMC Van Ness Campus hospital recently opened to much fanfare,…
Read More

Meet the Media – Erin Lem

Erin Lem is Senior Editorial Director at Red Tricycle – a digital media company which aims to fuel the parenting universe with daily inspiration for family fun. What types of stories, trends or issues are on your radar now? Seasonally, my team is looking ahead to summer and covering everything from family travel trends to summer survival hacks. I’m also working…
Read More

Meet the Media – Zennie Abraham

Zennie Abraham, CEO of Zennie62 Media, is the subject of our latest Meet the Media: Zennie62 Media  is a digital media content development organization featuring a 96-blog network, a series of YouTube video channels, as well as channels at Blog Talk Radio and USTREAM.  Zennie62Media has covered the NFL Draft, CES Las Vegas, San Diego Comic Con, top tech events, and…
Read More

Apple TV+ Product Launch – A Review

Last Monday, Apple held one of its much anticipated launch events, unveiling a range of new services including Apple TV+  Apple News+, Apple Card and Apple Arcade. While the event itself received tons of media coverage, there are lessons to be learned in how to properly launch a product and ensure your messaging cuts through. Let’s start with the elephant in the…
Read More