Back to the Trade Show – CES Redux

By Brianne Murphy Miller COVID upended a lot of the ways we work – remote working became the norm, people talked about the “great resignation,” and handshakes became a thing of the past. Trade shows, in all their schmoozy glory, were major casualties. For a few years, they existed only virtually, if at all, and didn’t have any of the…
Read More

Regardless of the Economy, Invest in Public Relations

By Staff Companies are understandably concerned about changing economic conditions and are looking for ways to prepare for a potential economic storm. During early signs of an economic downturn, some companies are too quick to hit the panic button and begin making budget cuts, layoffs, and reductions wherever possible. While cutting back in some areas might be necessary during a…
Read More

Landis 32 Anniversary – How I Donated my $320: Part 2

By Staff RECAP: We recently announced that San Francisco Business Times included Landis in its Top 100 businesses in the Bay Area Corporate Philanthropy list. Landis President Sean Dowdall and Founder David Landis recently discussed business’s role in fostering and supporting the communities in which our clients, community and family live. In 2020, we celebrated Landis’s 30th anniversary by donating…
Read More

Landis 32 Anniversary – How I Donated my $320

By Staff We recently announced that San Francisco Business Times included Landis in its Top 100 businesses in the Bay Area Corporate Philanthropy list. In our last blog, Landis President Sean Dowdall and Founder David Landis discussed business’s role in fostering and supporting the communities in which our clients, community and family live. In 2020, we celebrated Landis’s 30th anniversary…
Read More

PR Best Practices: Strategies Before Tactics

By Polly Winograd Ikonen and Andy Lowe If you wish to make an apple pie from scratch, you must first invent the universe – Carl Sagan Carl Sagan, the renowned cosmologist and science evangelist, used the above quote to illustrate the order of existence – but it can also easily be applied to public relations. As a strategic communications agency,…
Read More

Timing is Everything

By Brianne Miller  According to writer Stefan Emunds, “Time is an illusion, timing is an art.” That holds true with news media relations as much as with all the other things in life that require us to “read the room.”  In the case of news announcements, that room is rather large. The zeitgeist of the media landscape changes by the…
Read More

How Public Relations Helps Brands Sell

NOTE: This is a reposted blog by our Public Relations Global Network partner, Roop & CO. For the original blog, please visit here. Every organization, business and brand rely heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. By leveraging the art of public relations…
Read More

Supporting your client partnerships with PR

By Polly Winograd Ikonen “It takes a village.” “Two are better than one.” “If you want to go fast, go alone. If you want to go far, go together.” There are many proverbs from many cultures reminding us that we can often accomplish much more together than alone. This wisdom absolutely applies to P.R. as well. We have seen this…
Read More

Q&A with Liza Batallones, Director

By Staff Can you tell us about your background? I came from a broadcast news background and started my career right out of San Francisco State as a reporter for KCBS Radio and KPIX TV. Around that time, I spent two years moonlighting as an assistant account coordinator at Landis! I eventually started reporting from Chopper 5, and that helicopter…
Read More

Influencer Marketing: More Conversation Than Transaction

By Brianne Murphy Miller Turns out you can teach an old dog new tricks… For a few years now, the communications industry has preached “influencer marketing” as almost one-dimensional. In return for a paid placement or some other sort of quid pro quo (product, free hotel nights, etc.), influencers would provide endorsement via their social media channels. Simple. Quick. I…
Read More