By Abbie S. Fink This is a republished blog by Abbie S. Fink, President of HMA Public Relations and PRGN’s MarCom Chair. For the original blog, please click here. For years, organizations have measured success by what people know about them: brand awareness, impressions, media coverage, and website traffic. And although these metrics still matter, they are no longer enough….
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By Brianne Miller In an age where artificial intelligence, geographic search optimization (GEO), and large language models (LLMs) dominate digital conversations, many brands are rushing to embrace the latest technological solutions. However, the most successful organizations understand a fundamental truth: traditional public relations isn’t obsolete—it’s more critical than ever. The timeless pillars of strategic communications—messaging, media relations, brand awareness, reputation…
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By Andie Davis Media training offers benefits far beyond just preparing for interviews. When those interview requests come in, having experienced media trainers by your side ensures you understand the ins and outs — and the do’s and don’ts — of being a confident, effective interviewee. Here are five ways media training can help: Erase any fears about interviewing or…
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By Brianne Miller and Makenzi Jordan Rodriguez Here at Landis Communications Inc., we take great pride in our robust environmental public relations practice. For over 34 years, our team has been dedicated to advancing crucial environmental causes through strategic public relations efforts. We’ve championed a diverse range of projects, from implementing land acquisition initiatives for open spaces to supporting land…
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By Brianne Miller Measuring PR return on investment (ROI) is always a hot topic amongst PR pros – how to show clients that the work you’re doing on their behalf has quantifiable value. But with all the different ways to measure – how do you pick the best one? Here are a few ways to tailor ROI reports to specific…
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By Brianne Miller In today’s fast-paced digital world, staying current with media relations and PR trends is essential for communications professionals. Podcasts have emerged as a powerful tool for learning, offering insights from industry veterans and fresh perspectives on storytelling, strategy and relationship building. These five must-listen shows deliver exceptional value and practical knowledge for busy public relations practitioners looking…
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San Francisco is known for its iconic landmarks and thriving tech industry. San Francisco and the greater Bay Area also serve as innovation hubs for sectors like autonomous mobility, food & beverage, life sciences/biotech, medical devices and finance. At Landis, we leverage over three decades of expertise to navigate this unique market landscape, offering insights and strategies that help businesses…
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This week’s blog is written by Abbie S. Fink, President of HMA Public Relations, our Arizona Public Relations Global Network partner. Abbie discusses the challenges public relations professionals face in managing communication on controversial issues like guns, abortion, climate change, the presidential election and war. For the original blog post, please visit here. The world continues to face wave after wave…
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By Makenzi Jordan Rodriguez Although Pride Month is celebrated in June, it should be incorporated into an organization’s values year-round. Every organization should strive to celebrate and embrace diversity, inclusivity, and equality and show support for LGBTQ+ colleagues throughout the year. Pride Month offers many opportunities to demonstrate allyship and authentic support. Here are five tips to help your organization…
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Note: This is a reposted blog by our Public Relations Global Network Partner, Chip Taylor, Novitas Communications. For the original blog, please visit here. At the intersection of public relations and public policy is an opportunity for communication professionals to exert considerable influence. Public policy decisions can impact our client businesses and organizations, making it imperative for PR and communications experts to understand…
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