It’s a good week at Landis. We’re proud to share that Landis Communications Inc. (Landis) has been named to PRNEWS’ 2027 Agency Elite Top 120, the industry’s most respected roster of PR and communications firms. The list, unveiled on September 9, recognizes agencies of every size and specialty for the kind of work that actually moves the needle for clients,…
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By Makenzi Jordan Rodriguez For the past several weeks, much of the world has been talking about the same thing. The 2026 FIFA World Cup gave us major upsets, breakout stars, packed watch parties, memorable brand campaigns and more memes than anyone could reasonably keep track of. It also brought people together at a time when our country could certainly…
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By Makenzi Jordan Rodriguez Every June, organizations change their logos to rainbow colors, publish statements of support and launch Pride campaigns. While those efforts can be meaningful, I’ve learned something after working on LGBTQ+ media relations campaigns over the past several years: I’ve realized that the strongest LGBTQ+ stories don’t happen because it’s Pride Month. Pride simply gives us another…
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By Makenzi Jordan Rodriguez History has a way of finding you when you least expect it. I’ve loved history for as long as I can remember, and antiques hold a special appeal because they are living relics of another time. The dustier the better, because I know a good story lives within that item. It’s one of the many reasons…
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As we kick off 2026, we’re taking a moment to look back at the PR moments that defined 2025—campaigns that made us laugh, think, and admire just how powerful creativity is in communication. From Mattel’s 2025 Type-1 Diabetes Barbie to the return of The Devil Wears Prada 2, to the Coldplay kiss-cam scandal, to PUMA’s “biggest goal ever”—these were the…
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As we kick off 2026, we’re taking a moment to look back at the PR moments that defined 2025—campaigns that made us laugh, think, and admire just how powerful creativity is in communication. From Columbia Sportswear’s flat-earth satire to Duolingo’s surprisingly emotional farewell to its owl mascot, from late-night hosts turning crises into cultural conversations to Cracker Barrel learning the…
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By Brianne Miller In an age where artificial intelligence, geographic search optimization (GEO), and large language models (LLMs) dominate digital conversations, many brands are rushing to embrace the latest technological solutions. However, the most successful organizations understand a fundamental truth: traditional public relations isn’t obsolete—it’s more critical than ever. The timeless pillars of strategic communications—messaging, media relations, brand awareness, reputation…
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By Polly Ikonen Western Rivers Conservancy (WRC), based in Portland, Oregon, prefers to fly under the radar. Or at least that was the case for their first three decades. As their name suggests, Western Rivers works to protect waterways across the American west by purchasing lands around rivers and streams to conserve habitat for fish and wildlife, protect key sources…
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By Brianne Miller B2B tech PR campaigns are special – no really! Full of acronyms and information that changes at the speed of bytes, the tech world commands a special amount of care and preparation before any outbound PR campaign. Here are a few tips: Don’t waste the media’s time – have NEWS. Just because you think that minor change…
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