What is paid search marketing – and how can it help your business?

Photo courtesy of Pixabay by David Landis, LCI President February 1, 2021 Often times, business owners ask me: “What is the difference between paid and organic search? And, which one is appropriate for my business?” The simple answer is both.  First, some definitions. Organic search results are those that just populate a query on your search engine, such as Google….
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