By Makenzi Jordan Rodriguez A great story doesn’t automatically become a news story If a story is interesting enough, reporters will find it…eventually. But every day, journalists are sorting through breaking news, assignment tips, pitches, press releases and their own reporting, and there are plenty of genuinely compelling stories that never reach the right reporter. Timing is everything. A PR…
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By Makenzi Jordan Rodriguez History has a way of finding you when you least expect it. I’ve loved history for as long as I can remember, and antiques hold a special appeal because they are living relics of another time. The dustier the better, because I know a good story lives within that item. It’s one of the many reasons…
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By Makenzi Jordan Rodriguez The most powerful storytelling is human-centered storytelling, focused on lived experience. This month, our work with National Rainbow College Fund (NRCF) is doing exactly that. As scholarship application season unfolds, more people across California are learning about the barriers LGBTQ+ students face in accessing and staying in college, and, importantly, the solutions that work. Recent media…
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As we kick off 2026, we’re taking a moment to look back at the PR moments that defined 2025—campaigns that made us laugh, think, and admire just how powerful creativity is in communication. From Mattel’s 2025 Type-1 Diabetes Barbie to the return of The Devil Wears Prada 2, to the Coldplay kiss-cam scandal, to PUMA’s “biggest goal ever”—these were the…
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As we kick off 2026, we’re taking a moment to look back at the PR moments that defined 2025—campaigns that made us laugh, think, and admire just how powerful creativity is in communication. From Columbia Sportswear’s flat-earth satire to Duolingo’s surprisingly emotional farewell to its owl mascot, from late-night hosts turning crises into cultural conversations to Cracker Barrel learning the…
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By Brianne Miller Unless you live under a rock (in which case, can I join you?), you know that this year’s U.S. presidential election will continue to take up most of the media’s attention until the inauguration. The political fervor is palpable, and the airwaves are saturated with campaign messages, debates and election-related news. But life and business go on….
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Finland is consistently ranked as the happiest country in the world, and trust is an essential aspect of Finnish society, making it a safe and stable environment for investment. According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat, writes about the business environment in…
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Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the original blog, please visit here. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative….
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Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. For the original blog, please visit here. For CMOs, understanding the importance of effective communication measurement is vital. Looking to validate and amplify their communication successes, CMOs – or chief marketing officers – need to be aware of effective strategies that truly reshape the broader landscape of…
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Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. And while PRGN members share several millions of dollars’ worth of business every…
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