Meet the Media: Kalea Hall, Auto Writer at The Detroit News

This week’s “Meet the Media” submission comes courtesy of Bianchi Public Relations, our Public Relations Global Network partner in Detroit.  Please click here for the original post or you can continue reading below. Kalea Hall is an auto writer for The Detroit News who specifically covers General Motors Co. She also follows industry issues, the United Auto Workers and other…
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Meet the Media: Mark Seth Lender with PRI’s “Living on Earth”

By Polly Ikonen, Senior Counselor To many, Mark Lender has a dream job. As producer, essayist and web photographer for PRI’s “Living On Earth,” the only nationally broadcast public radio program exclusively dedicated to environment and wildlife, Mark waxes poetic about everything from wild animals to climate change. He’s also an avid photographer, as evidenced by a few of his…
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Introducing the new Landispr.com

By Craig MacLellan, Senior Account Executive If you’re a regular visitor to landispr.com, you’ll notice that our website has had a beautiful new facelift (like all the best Hollywood stars!). The image on our homepage says it all: iconic California redwoods, which represent growth, stability and upward movement – just like what we try to do for our clients every…
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Top Lessons PR Students Learned from their PRGN Internship

This blog originally appeared on the website of the Public Relations Global Network and features LCI’s fall intern, Lauren Feldis. The blog was written by Kathrn Lauro of Bianchi Public Relations in Detriot. Internships are an important asset for students starting their public relations careers. Each internship experience varies from agency to agency, presenting many opportunities for young professionals to…
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Preparing for CES 2021

By Robin Carr, senior counselor Yes, we know CES (with more than 4,000 exhibitors and nearly 200,000 people) in Las Vegas recently ended and some of you are still recovering.  But it’s never too soon to start planning for CES 2021. Seriously. Never too soon. Here’s an easy four-point planning guide: Begin your 6-month, 3-month, 0-2 months outline Check with…
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What are the Best Social Listening Tools?

By Lauren Feldis, LCI Intern Whatever products or services you offer, it’s important to understand what your customers think of your brand. Increasingly, many marketers are looking to social media as a valuable tool to gain this insight. Through social listening, companies can monitor all relevant platforms for mentions of their brand,  competing brands, industry discussions and customer feedback. Here…
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PR Predictions for 2020

By David Landis, CEO and President It’s that time of year again: as 2019 comes to a close, we’re all staring into that crystal ball, wondering what the future holds for public relations in 2020. I asked our worldwide PR affiliates from the Public Relations Global Network for their ideas. Here’s a smattering of what’s in store for PR. Happy…
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How to create news, when there is no news

By David Landis, CEO and President A public relations professional’s job is a whole lot easier when your business or client has news. But unfortunately, that doesn’t happen all the time. So, what can an organization do to keep its brand top of mind when there’s no news? Here are three tricks of the trade. Surveys I’m not talking about…
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Introducing Betsy Levy

What work experience do you consider to be the most useful as it relates to supporting the needs of LCI’s clients? I have worked for large and boutique agencies, in-house (at Genentech) and as a consultant, which allows me to bring a well-rounded perspective to LCI. Over the last decade, my focus has been on strategic planning, messaging/positioning, materials development and…
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